The battle of social media platforms has started: Zuckerberg launches "Twitter Killer", but "Cage Battle" has not yet started on Twitter | Cage Battle | Zuckerberg | Musk

Release time:Apr 14, 2024 02:15 AM

While the outside world is still curious whether Zuckerberg and Musk will really engage in a cage fight, the social application platforms under the two tech giants have already started a war.

On the evening of the 5th US time, "Yuan" company, led by Zuckerberg, officially launched a new social platform called Threads. This platform is similar in style to Twitter and is widely regarded as Twitter's strongest competitor since its acquisition by Musk. Industry experts even refer to this app as a "Twitter killer".

However, "Yuan" company also stated that considering that Twitter has been around for a long time and has established a unique network, it is not easy for new products to replace Twitter. The company will focus on how to attract users and achieve seamless integration with other social platforms in the future.

Online for 4 hours, with 5 million users

"Let's get started. Welcome to Threads," Zuckerberg wrote in the first post on his Threads account, along with a flame emoji. He said that this application had 5 million registered users within the first 4 hours of its launch. Reuters reported that with the arrival of the "Twitter killer", the "first round of fighting" between Zuckerberg and Musk has begun.

Threads can currently be downloaded for free from the Apple App Store and Google Play online store in over 100 countries and regions worldwide, but not including the European Union. A new law in the European Union called the Digital Markets Act will come into effect in the coming months, imposing restrictions on the way large technology companies share data. "Yuan" company is preparing to consider Threads' entry into Europe after fully analyzing the law.

Threads, like Twitter, are text-based social applications. It allows users to post posts, links, photos, and videos up to 500 characters in length.

The New York Times reported that Threads is the "partner" of the popular photo sharing app "Photo Wall" acquired by "Yuan" over a decade ago. Users can directly import the list of objects they follow on Instagram into a new application. Instagram has over 2 billion monthly active users worldwide, giving Threads a promotional advantage.

According to The New York Times, Threads looks almost identical to Twitter in many ways. Users can publish most of their text-based information into a scrolling information stream, where both those who follow them and those they follow can reply. Users can also post photos or videos on the application. The difference between Threads and Twitter is that the former does not currently support direct messaging functionality, but if new users request it, the company may add functionality to Threads.

On Wednesday, the stock price of "Yuan" company rose 3% before the release of Threads, surpassing other major competitors.

Zuckerberg posted on his Threads account that day, saying, "I think there should be an open dialogue application with over 1 billion people. Twitter has the opportunity to do this, but it didn't seize it. I hope we can do it."

It is worth noting that this tech guru also posted his first tweet in over a decade while Threads was being launched. The content of the tweet is a cartoon - two identical Spidermans pointing at each other. Some analysts believe that Zuckerberg attempted to respond to comments about Threads "plagiarizing" Twitter in a humorous way.

Taking advantage of the "Twitter dilemma" to initiate competition?

The timing of the launch of Threads has attracted widespread attention from the outside world.

Since Musk acquired Twitter for $44 billion last year, this tech maniac's series of changes to Twitter have caused dissatisfaction among users and made advertisers feel uneasy. Although Twitter's new CEO Linda Yakarino is preparing to take a series of measures to revive advertisers, Musk's "Twitter reform path" has not stopped.

A recent reform is that Musk announced that he will limit users' daily tweet views to avoid companies using artificial intelligence models from "data scraping and system manipulation" of Twitter. After the decision was announced, popular tags such as "Goodbye, Twitter" and "Rest in Peace, Twitter" appeared on Twitter, highlighting the user's resistance. Another "new regulation" has also sparked controversy - Twitter's TweetDeck client will only be open to authenticated users starting next month.

The public opinion believes that the launch of competitive products by "Yuan" company coincides with Twitter's predicament. Matt Navara, former social media director of the technology news website "The Next Web", said that the current timing for "Yuan" company is good because Twitter users are increasingly frustrated with Musk's changes and are seeking feasible alternatives.

Industry insiders have also noticed that as Twitter experiences internal turmoil, many alternatives have emerged in the market, such as decentralized social networking platforms like "Breast Tooth Elephant" and "Blue Sky Social", but they are all small in scale and have not caused much controversy. By comparison, Threads is operated by a "yuan" company with a market value of $756 billion and can also be integrated with powerful Instagram, which may pose a more direct threat to Twitter.

Can it rival Twitter?

What is the future of Threads? How will it affect the competitive landscape in the field of social platforms? Market analysts have different views on this matter.

Jasmine Enberg, Chief Analyst of Internal Intelligence, a market research firm, said that the reality is that to succeed, "Meta" companies do not need to convert all of Twitter's advanced users into Threads users. It only needs to persuade a quarter of Instagram users to join Threads, and can compete with Twitter in terms of scale.

Another analysis suggests that the close connection between Threads and Instagram, as well as the user groups and advertising interfaces it contains, may make investors salivate and potentially absorb Twitter's advertising revenue.

At the same time, there are also cautious observers of Threads. Reuters reported that there are two factors that are unfavorable for "Yuan" company.

Firstly, the company has made multiple attempts in the past to promote counterfeit products that resemble other similar applications, but often ended in failure. The most well-known case is its launch of Lasso, a short video application that competes with TikTok.

Secondly, the company has been reducing the presentation of news and political content on social media in recent years, and tends to recommend relatively easy content. This approach of downplaying news may not necessarily reflect the true market demand. In contrast, Twitter has a news oriented culture.

In an interview with the American technology website "Edge", Instagram executive Adam Moseley admitted that Twitter's "volatility" and "unpredictability" have given "Yuan" companies a competitive opportunity. But Twitter is still a pioneer in the field of social platforms, having existed for a long time and established a unique, powerful, and vibrant online community. "'Yuan 'company knows that replacing Twitter is not easy... I think underestimating both Twitter and Musk is wrong."

Connor Hayes, Vice President of Products at "Yuan" Company, believes that the current focus of Threads is to make as many people as possible excited about this product. A selling point for the future is to make Threads easier to seamlessly integrate with other platforms, allowing users to interact with a wider community.

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The Russian central bank urgently raised interest rates by 350 basis points, causing the Russian ruble to drop to a nearly 17 month low. The Russian central bank urgently raised interest rates, and the ruble exchange rate fell

According to foreign media reports, the Russian central bank held a non routine interest rate meeting on the 15th local time, during which it decided to raise the benchmark interest rate by 350 basis points from the previous 8.5% to 12%. The previous day, the exchange rate of the Russian ruble against the US dollar fell below 100 rubles per dollar, marking the first time since March last year that it has fallen below this psychological threshold. After the Russian central bank announced its interest rate hike decision, the ruble has rebounded somewhat. According to reports, the Russian central bank announced a significant interest rate hike on the 15th, stating that as the ruble depreciates and inflation expectations rise, this decision is aimed at limiting the risk of price stability. However, the Russian central bank has previously stated that it has not seen any threat to financial stability from the decline in the ruble. It is reported that due to the previous drop of the ruble to US dollar exchange rate below 1 to 100 rubles, it was originally scheduled for September

WHO says "we need to pay attention". COVID-19 mutant EG. 5 attracts attention from WHO | COVID-19 mutant EG. 5

Recently, the number of cases infected with COVID-19 variant strain EG. 5 has been on the rise in many parts of the world. On the 9th, the World Health Organization listed EG.5 as a "variant that needs attention.". However, experts and scholars generally believe that EG. 5 will not pose a serious threat to public health. The mutated strain that needs attention, due to naming differences, appears to be a new strain of EG.5. In fact, it is not the case. Like strains such as XBB.1.16, EG. 5 is also a member of the Omicron family. This means that compared to other recently popular Omicron variants, the changes in EG. 5 are relatively limited, unlike the leap from Delta to Omicron. However, EG. 5 is also constantly evolving and currently has its own branch, EG. 5.1. In terms of symptoms, compared with other COVID-19 strains

Is Twitter hanging?, Threads users quickly surpassed 100 million Zuckerberg | Musk | Twitter | Threads

On July 10th, Mark Zuckerberg, CEO of "Yuan" Inc. in the United States, stated on his Threads account that within less than a week of its launch, the number of registered Threads users has reached 100 million. How can this new platform achieve such astonishing user growth? What impact will it have on the competitive landscape of social media? Various issues have attracted public attention. Zuckerberg said on his Threads account that since its launch on July 6th, the number of registered Threads users has reached 100 million over the weekend. He also said that this was achieved in the context of Threads not yet launching large-scale promotion. "I can't believe it's only been five days!" Zuckerberg previously revealed that on the first day of its launch, Threads attracted 30 million users to register and became an Apple app provider

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