The "big hit" in domestic travel is here... There are many new ways to play local travel in Shanghai during the summer vacation
The summer vacation is only about a month away, and major travel agencies and travel platforms have entered the "war preparation stage" in full swing. According to comprehensive calculations by the China Tourism Academy, the number of domestic tourists last summer reached 1.839 billion. Tourism popularity was significantly higher than the same period in 2019, and the number of tourists received by many scenic spots reached a record high.
Will this summer’s tourism market continue to be as popular as last year? Data from tourism agencies show that the current summer domestic travel product bookings have increased significantly compared with the same period last year, and outbound vacation travel has nearly doubled year-on-year. Summer vacations, parent-child study tours, charter flights, etc. have become popular travel themes. In-depth tours have further replaced the "special forces" check-in and become the mainstay of this summer's tourism products.
This summer, there are many new ways to play in Shanghai. Among them, the sightseeing bus line with the theme of paying tribute to the heroes, commemorating the 75th anniversary of the liberation of Shanghai and "Together, Building the Chinese Dream" United Front Culture will be officially launched in July this year, leading tourists at home and abroad to explore Shanghai's rich red memory and culture.
In Chongming, Qingpu, Pudong, Jinshan and other places, multiple themed summer camps for teenagers have launched in advance, which will add many unique experiences to children's summer vacation. Among them, the Chongming 7-day and 14-day "Island Tiger Special Training Camp" military summer camps launched by Spring and Autumn Tourism will lead students to receive professional military training, learn military knowledge, understand military culture, and experience an independent life journey. In the Lingang New Area, a summer camp to get close to Dishui Lake and learn sailing knowledge has also welcomed many applicants.
In addition, there are routes with local Shanghai as the main activity areas such as the "Shanghai Di Di" theme summer camp that combines Shanghai Disneyland and the Planetarium, two popular attractions in Shanghai, the Qingpu Sailing Certification 5-day Camp, the Paddle Board Riding Kayak Water and Land Sports Challenge Camp, etc. are being launched one after another and will further drive local travel and consumption in Shanghai during the summer.
In terms of domestic travel destinations, Beijing, Shanghai, Chengdu, Urumqi, Hangzhou, Xi'an, Chongqing, Guangzhou, Nanjing and Guiyang are among the top ten summer domestic travel destinations, and Xinjiang has become a well-deserved popular "big hit". Driven by the hit drama "My Altay", the number of inquiries and bookings related to Altay during the recent spring and autumn tourism has increased by more than 200% compared with last summer.
But Xinjiang is so big, Altay is just a small part of it. This summer, Shanghai will successively launch 14 summer charter flights to Xinjiang, and more than 300 tour groups and free travel routes to Xinjiang are ready to go. Not only is the Altay with its own "beautiful face", it will also drive more photography enthusiasts to go Enter small destinations such as Yarkand, Zepu, Yecheng, and Bachu. Routes with Internet celebrity elements such as Duku Highway and the Most Beautiful 101 National Highway will also become the main hot spots in the Xinjiang tourism market this summer.
In the Spring and Autumn "Fly via Lanzhou" layout, tourists can also go to Lanzhou first. With the help of Spring Airlines' route network in Lanzhou, they can easily reach Urumqi, Yining, Altay, Shihezi, Aksu, Kashgar, Korla, Karamay and other places in Xinjiang. Ctrip data shows that travel orders to many places in Xinjiang have grown significantly recently. Ili summer travel orders increased by 85% year-on-year. Orders in Xinyuan County, which has the Nalati Grassland, increased by 78% year-on-year. The 8-10 day long-distance northern Xinjiang route is very popular. .
Summer has always been the peak time for family travel. This summer, Spring and Autumn launched two major theme products, "Decryption Series" and "Fun Series", covering 9 parent-child experience routes in Beijing, Gansu, Xi'an, Sanya, Guilin, Manzhouli, Changbai Mountain, Banna, Pingtan Island and other places. Parents and children leave beautiful memories of education and fun.
It is worth mentioning that relevant tourism agencies will also try to underwrite the New Oriental special train for the first time in the summer, giving more tourists the opportunity to experience the train travel experience where the train follows people and the scenery follows the train.
At present, not only the domestic niche and county tourism market is emerging, but tourists in the outbound tourism market are also very fond of destinations with unique and innovative gameplay.
This summer, some relatively niche “new faces” and new ways of playing have emerged in Shanghai’s outbound tourism market. The three countries in the Transcaucasus region—Georgia, Azerbaijan and Armenia—have important geographical advantages along the Belt and Road Initiative. The Maiden Tower, Temple of Fire, Stalin Museum and other attractions here bear witness to unforgettable historical years. Departing from Shanghai, the first summer tour in the Transcaucasus region will depart on July 12, focusing on thematic elements such as "exploring humanities and natural scenery through niche play", and inviting photography enthusiasts to record the scenery along the way with their lenses.
In Kagawa, Japan's "treasure" place directly accessible by charter flight, people can experience the summer limited-edition somen noodles in the "secret" hot spring, as well as the red and yellow pumpkins of Naoshima, the art museum of Toshima, and the dream children of Shodoshima. Interesting; in Chiang Mai, Thailand, children can try to "be a local for a day", learn the local language and then go to the market to purchase, and under the guidance of the teacher, try to make a local specialty delicacy - green papaya salad...
In addition, due to factors such as Hungary’s visa convenience, China Eastern Airlines’ opening of direct flights from Shanghai to Budapest, Chinese tourists’ familiarity with the Balkans, and competitive prices, the “Eastern European Balkans” not only ranked among the top long-term outbound tourists during this year’s May Day holiday The first echelon of popularity, its popularity will continue into the summer.
Zhou Weihong, deputy general manager of Spring and Autumn Tourism, said that the characteristics of summer tourist groups are very concentrated. Whether it is teachers, students or family travel, they all have a high degree of attention and demand for learning and experience. Products with a slow pace and rich experience have a higher match sex. “During our research and inspections, we also found that Shanghai’s red history has very rich connotations and needs to be presented to citizens and tourists in a more vivid form. Recently, Shanghai’s ‘United Front Theme Line’ sightseeing bus has started trial operation and has achieved good results. market feedback."
