Service Trade Blue Book: Building a Multilevel "China Service" Brand System

Release time:Apr 16, 2024 10:51 AM

The 2023 China International Fair for Trade in Services, with the theme of "openness leading development and win-win cooperation for the future", opened in Beijing on the 2nd. The Blue Book of Service Trade: China International Service Trade Development Report, released in the afternoon of the same day, pointed out that China currently lacks large service trade enterprises with global competitiveness. It is necessary to build a multi-level "China Service" brand system through coordinated efforts of various departments, and form a brand effect of China's characteristic service trade.

The Blue Book points out that the main competitiveness of multinational companies in China's service industry is insufficient. For example, in the consulting services industry, representative consulting firms include McKinsey, Bain, Accenture, KPMG, Ernst&Young, etc., all of which are multinational corporations. However, Chinese service trade enterprises can play a demonstrative and leading role in product innovation, trade market development, and international marketing network creation. It is recommended to cultivate leading service trade enterprises with international competitiveness, enhance the international brand recognition and brand value of "Chinese services", and thus enhance the international competitiveness of China's service trade.

In terms of various sectors of service trade, China's service trade deficit mainly comes from tourism service trade. The Blue Book suggests that in order to further expand the scale of tourism service trade, the characteristics of Chinese culture should be highlighted, the quality of tourism products and services should be improved, and more foreign tourists should be attracted to China for tourism.

For the emerging service trade industry of intellectual property services, the Blue Book suggests accelerating the construction of high-end, internationalization, branding, and standardization, cultivating representative intellectual property service brand institutions, and improving the supply level of intellectual property service trade.

The Blue Book is jointly published by Beijing Second Foreign Languages Institute and Social Science Literature Publishing House.

Why can it attract a large number of tourists?, Beijing, a lake as large as West Lake in Hangzhou
Why can it attract a large number of tourists?, Beijing, a lake as large as West Lake in Hangzhou

On September 2nd and 3rd, the Jinhai Lake scenic area in Beijing still welcomed a large number of tourists on weekends. On the spacious lake surface, there were large sailboats with high sails, electric scooters and scooters drifting slowly, as well as fleeting speedboats. In the distance, screams could be heard from time to time, as tourists were playing thrilling bungee jumping. The sawtooth cliff of Jinhai Lake. Jinhai Lake is located 85 kilometers east of Beijing and is a national 4A level scenic spot. It is named after Dajin Mountain to the north and Haizi Village to the south. According to the Pinggu County Annals, in the 18th year of the Kangxi reign of the Qing Dynasty, an earthquake occurred in the Sanhe area of Pinggu, and after the earthquake, the Qianhe Canyon was formed. 泃 River is the largest river in Pinggu, with its source in Xinglong, Hebei Province. It flows through Huangyaguan in Jixian County, Tianjin and enters Pinggu. In 1959, the country decided to build a reservoir in the Zhuhe Canyon. After a continuation in 1968 and an expansion in 1974, the reservoir was finally built

Can the "Chui Wan" movement, which has been popular since the Song Dynasty, become popular?, The Fair for Trade in Services hosts the "Chinese version of Golf" competition
Can the "Chui Wan" movement, which has been popular since the Song Dynasty, become popular?, The Fair for Trade in Services hosts the "Chinese version of Golf" competition

Blue and white cloth bags are filled with various curved wooden poles, and bright yellow flags indicate the direction of the holes. With a crisp sound of swinging and hitting the ball, the wooden ball entered the hole. On September 2, 2023, at the sports service themed venue of the Shougang Park of the China International Trade in Services Fair, a Chinese version of golf, known as the "Chinese version of golf," was being held. Dan Huaxiang, founder of Contemporary Chuiman Institute and chairman of Shanghai Chuiman Information Technology Co., Ltd., told reporters that participating in the 2023 Service Trade Fair is the first time that Contemporary Chuiman Institute has come to Beijing to carry out Chuiman culture promotion activities, and has played the first role in Beijing Chuiman. The ancient sport of Chinese golf, known as the "Chinese version of golf," evolved from the polo sport of the Tang Dynasty. Due to the intense nature of the sport of polo, which is beyond the reach of ordinary people, enthusiasts of this sport have invented the "step to play" technique, which involves running

Season 2 "Exploring the Source" extends its reach nationwide, with Shan Jixiang serving as the general consultant for culture, audience, and exploration
Season 2 "Exploring the Source" extends its reach nationwide, with Shan Jixiang serving as the general consultant for culture, audience, and exploration

The season of exploring the origin of Chinese civilization in "Museum City" on Beijing TV is currently airing. This season, with the theme of "Exploring the Origins of Chinese Civilization", museums and cultural heritage sites are the main objects of exploration. From a diverse perspective, the era value of excellent traditional Chinese culture is interpreted, and a group is formed to carry out civilization exploration from the source. The five characteristics of Chinese civilization, namely continuity, innovation, unity, inclusiveness, and peace, are vividly explained. Museum City has upgraded from exploring museums in Beijing in the first season to tracing the origins of museums nationwide. It not only adds regional richness, but also deeply showcases multiple dimensions of museums, national treasures, and historical culture, allowing audiences to have a deeper, broader, and closer sense of participation in cultural heritage. On the afternoon of the 28th, the program creation seminar was held at Beijing Radio and Television Station. In the special session of the seminar

98% of Hong Kong people oppose it! Li Jiachao: We will conduct thorough radiation testing on seafood. Japan | Hong Kong Special Administrative Region | Seafood
98% of Hong Kong people oppose it! Li Jiachao: We will conduct thorough radiation testing on seafood. Japan | Hong Kong Special Administrative Region | Seafood

According to Hong Kong media reports, the Chief Executive of the Hong Kong Special Administrative Region, Li Jiachao, stated on July 11 that food safety issues involve public health and the government will take them very seriously. Li Jiachao pointed out that it is necessary for the government to ensure food safety in Hong Kong and to maintain confidence among the Hong Kong people in food safety. He said that once Japan starts discharging nuclear wastewater, the SAR government will take action to expand the scope of the ban on importing Japanese seafood and conduct thorough radiation testing on seafood. Li Jiachao pointed out that the government has established an expert group for further research, and a cross departmental group led by the Secretary for Administration will formulate corresponding policies on this matter, which is believed to be announced soon. Li Jiachao stated that considering the unpredictability of nuclear wastewater discharge into the sea, no expert can guarantee that it will not affect food safety

Restore the fire rescue station and post earthquake scene, with the fire rescue department guiding the filming of "Illuminate You" activity room | rescue | department
Restore the fire rescue station and post earthquake scene, with the fire rescue department guiding the filming of "Illuminate You" activity room | rescue | department

The TV drama "Illuminating You", reviewed and approved by the National Fire and Rescue Bureau, guided and assisted by the Guangdong Provincial Fire and Rescue Corps and Shenzhen Fire and Rescue Detachment, is currently popular on Tencent Video. "Illuminating You" tells the story of firefighter Jin Shichuan who rescued a girl named Xu Lai from an earthquake rescue mission ten years ago and made a promise of ten years. Ten years later, Xu Lai grew into an excellent journalist. When he formed a search and rescue dog team in the city's fire rescue brigade, he became the team's search and rescue dog trainer as an international dog trainer, and partnered with Jin Shichuan, who was then the station manager and captain of the search and rescue dog team of the city's fire rescue special service brigade. The beam of "light" that illuminates is the "hope light" that Jin Shichuan saved Xu Lai ten years ago, and also the "warm light" that Xu Lai heals Jin Shichuan. Due to the involvement of a large number of factors such as social assistance and emergency rescue in the drama