The State Administration of Radio, Film and Television has awarded the China (Shanghai) Radio and Television Media Integration Development and Innovation Center a license. Shanghai Radio and Television Station | State Administration of Radio, Film and Television | Radio and Television
On June 23rd, the awarding ceremony of the China Radio and Television Media Integration Development Innovation Center was held at Shanghai Radio and Television Station.
At the ceremony, the State Administration of Radio and Television announced the approval to establish the China Radio and Television Media Integration and Development Innovation Center.
In recent years, under the guidance of the State Administration of Radio, Film and Television, and with the care and support of the Shanghai Municipal Party Committee Propaganda Department and the Municipal Radio and Television Bureau, Shanghai Radio and Television Station has continuously deepened reforms, vigorously promoted innovation, and actively explored new paths for the integration, transformation, and development of provincial mainstream media. It has achieved phased results in institutional mechanism reform, content production and dissemination, industrial development, technological innovation, regional collaboration, and has the foundation and conditions to further promote the innovative development of media integration.
Event Scene Map
![The State Administration of Radio, Film and Television has awarded the China (Shanghai) Radio and Television Media Integration Development and Innovation Center a license. Shanghai Radio and Television Station | State Administration of Radio, Film and Television | Radio and Television](https://a5qu.com/upload/images/1fcf09386dd3083c8169ae61548fe681.jpg)
In April 2023, the State Administration of Radio, Film and Television officially approved the establishment of the China Radio and Television Media Integration Development Innovation Center. The Shanghai Innovation Center is coordinated and guided by the Shanghai Radio and Television Bureau, with Shanghai Radio and Television Station and Shanghai Culture and Television Group as supporting units, 26 research institutes, universities, enterprises, and 16 district level integrated media centers in Shanghai as co construction units. It gathers high-quality resources from Shanghai's industry, academia, and research, and strives to create a media integration highland with demonstration significance nationwide.
The Shanghai Radio and Television System will take the awarding of the Innovation Center as a new starting point, seize the important strategic opportunity period of media integration development, actively adapt to the new situation, new tasks, and new requirements, adhere to problem orientation, effectively build and make good use of the Innovation Center, focus on building an integrated innovation ecosystem of "industry, academia, research, and application", continuously strengthen theoretical research, model exploration, technology application, and project incubation, timely summarize and extract experience models with promotional value for the integration development of radio and television media, further improve mainstream public opinion guidance ability, boutique content production and dissemination ability, advanced technology leadership ability, industrial ecology expansion ability, and urban service aggregation ability, and walk out a path of integrated development that conforms to the central spirit and has Shanghai characteristics, contributing to the "Shanghai Power" of national radio and television media integration innovation development.
Zhu Yonglei, Deputy Director and Party Member of the State Administration of Radio and Television, and Zhao Jiaming, Member of the Standing Committee of the Shanghai Municipal Party Committee and Minister of Propaganda, attended the medal ceremony.