More than 400000 high-quality books will be showcased and sold starting from the 8th, marking a significant return of the Beijing Ditan Book Market
As a supporting event of the 2023 Beijing Cultural Forum, "Me and Ditan" Beijing Book Market will be held from September 8th to 18th at Ditan Park, marking a significant return of the beloved Ditan Book Market by Beijing citizens.
The theme of this book fair is "Me and the Temple of Earth", with free admission. Exhibitors will launch different forms of discount promotions.
Set up 8 specialized areas to showcase and sell over 400000 types of books
This book market lasts for 11 days and runs through the Beijing Cultural Forum. The total exhibition area is 15000 square meters, with 8 specialized areas and 350 exhibition booths. 208 exhibitors showcase and sell over 400000 types of high-quality books, setting a new historical record. The book market has launched nearly a hundred reading interactive activities, reading promotion activities, signing activities, online live streaming activities, etc., creating a rich atmosphere of loving reading, reading good books, and being good at reading.
The Beijing Cultural Exhibition Area will showcase the ancient capital culture by combining the history and cultural heritage of the Temple of Earth, with a focus on showcasing and selling excellent traditional Chinese cultural books and ancient books. Comprehensive display of intangible cultural heritage related content, such as the Yanjing Eight Wonders, Old Beijing Windmills, Sugar Man, Sugar Painting and other traditional techniques and products, to satisfy the enjoyment of citizens' intangible cultural heritage experience.
The "Mingshe Exhibition and Sales Area" gathers more than 100 well-known central and local publishing groups, including China Publishing Group, CITIC Publishing Group, Beijing Publishing Group, Jiangsu Phoenix, Sichuan Wenxuan, Zhejiang United, and Shanghai Century, to showcase a large number of high-quality works, new books, and various award-winning books launched in recent years, and carry out a series of reading activities.
The "Children's Reading Exhibition and Sales Area" will organize key children's book publishers to concentrate on showcasing high-quality books such as children's picture books and youth books, as well as puzzle toys, fun cultural and creative products. Special areas will be set up for classic recitation, puzzle entertainment, and shadow puppetry interaction.
The physical bookstore exhibition area will gather a large number of influential characteristic bookstores, demonstration bookstores, and the most beautiful bookstores, including China Bookstore, CITIC Bookstore, Forbidden City Bookstore, Beijing Sanlian Taofen Bookstore, Hanfen Building, Zhongshuge, PAGEONE, etc., showcasing the unique decorations, service concepts, selected good books, and independent cultural and creative works of each store.
The "Import Original Book Exhibition and Sales Area" includes areas such as the "Foreign Language Children's Book Area", "Foreign Language Art Area", and "Harry Potter Area", gathering over 5000 foreign language books and over 1000 foreign language audiovisual products, classical music, and domestic audiophile music CDs.
The "National Reading Promotion Zone" provides customized reading service projects for different groups such as individual users, corporate clients, and government agencies, and will launch a series of cultural activities, inviting cultural scholars, authors, and guests to bring exciting reading sharing and on-site interaction.
There are 22 booths in the "Featured Cultural and Creative Exhibition and Marketing Area", which focus on displaying China-Chic featured cultural and creative products, Zhongshan Park cultural and creative, Panjiayuan gifts and other featured cultural handicrafts and cultural and creative products, as well as Chaozhou games, artworks, stationery and other featured products.
Celebrities and experts gather, with a distinct reading activity theme
During the Ditan Book Market, over a hundred cultural activities with distinct themes will be held. At the opening ceremony, Nie Zhenning, Pan Quanxin, and Jie Xizhang will serve as guests to engage in dialogue and sharing around the theme of "Searching for Shadows at the Temple of Earth and Sharing the Fragrance of Books". Establishing the "Ditan Culture Lecture Hall" brand, inviting friends of Mr. Shi Tiesheng such as Chen Lei, as well as famous and emerging figures such as Liu Yida, Li Jianping, Cui Daiyuan, and Hou Lei, to share Mr. Shi's works, experiences, and spirit with readers, promote excellent traditional Chinese culture, and taste the long history and culture of Beijing.
During the book market period, a series of "One Theme per Day" activities will also be held on weekends, launching four theme days of reading culture activities: October Literature Month, Beijing Culture, Youth Reading Growth, and Online Platform. Many famous writers such as Cao Wenxuan, Qiao Ye, Zhang Guolong, Wang Zhaoqian, etc. will all be present, providing readers with a new reading experience of gathering famous masters and works. Among them, international Andersen Award winner Cao Wenxuan brought a reading sharing session on "Pomegranate Boat", and the 11th Mao Dun Literature Award winner Qiao Ye brought his award-winning work "Treasure Water" to meet with readers. In addition, on site at the book market, new consumer channels such as live streaming on new media platforms will also be fully broadcasted in exclusive live streaming rooms. Popular anchors from CITIC Publishing Group and Beijing United Publishing Company will recommend good books online and live stream sales, achieving two-way traffic and empowerment between the Ditan Book Market and online brands.
Establish a nationwide reading promotion area, emphasizing interactive experiences
The book market has set up a nationwide reading promotion area at the north gate of Fangzetan in Ditan Park. Among them, the "Government Enterprise Reading Service Area" provides customized spatial planning, scene design, book selection, management and operation, event planning, and professional ability enhancement solutions for government enterprise institutional clients and individuals. The "All Age Reading Service Area" focuses on showcasing recommendation plans and service items for readers of all ages, providing a "worry free" exclusive reading plan for readers of different age groups. The "Community Reading Service Vehicle" gathers functions such as book recommendation, purchase, borrowing, and convenient services, effectively connecting the "last mile" of community street public reading services.
The promotion area will also hold a series of reading promotion activities, inviting guests such as Pu Cunxin, a "virtuous and artistic double fragrance" artist, and Yang Zhigang, a famous teacher from Beijing No.4 Middle School, to bring exciting reading promotion sharing and on-site interaction.
The book market has set up a series of activities aimed at increasing reader engagement. Around the theme of "Me and the Temple of Earth", audio, articles, photos, videos, etc. will be solicited from the general public, and excellent award-winning works will be exhibited on-site at the book market. Set up a themed exhibition titled "Me and the Temple of Earth - Literature and Reading, Reading and Life", selecting 39 award-winning works from 37 contemporary writers including Tie Ning, Wang Meng, Shu Ting, Liu Xinwu, Mo Yan, Lu Yao, and Su Tong for promotion and promotion.
The book market also organizes cycling activities for newly enrolled college students, tasting Beijing snacks, listening to Beijing cultural lectures at the book market, and visiting the Ditan book market, allowing college students to experience the rich cultural charm of Beijing firsthand. We also organize activities such as stamp collection check-in, public bidding for ancient books and cultural and creative products, limited edition purchase of "Me and the Temple of Earth" commemorative books, and full giveaways.
There are many measures to benefit and facilitate the people, and efforts are being made to promote cultural consumption in the capital city
In order to promote consumption and boost confidence, this year's book market has launched a free admission policy to benefit the people. Exhibitors will launch different forms of discount promotions, and citizens can also enjoy the Beijing Cultural Consumption Promotion Action subsidy policy. They can scan the QR code on-site to receive a cultural coupon package worth 50 yuan, which can be combined with on-site discount promotions at the book market. Scan the QR code for full settlement, making it convenient for readers to purchase books.
At the same time, the book market also launched the "You Buy Books and I Donate" campaign, launching a donation initiative to flood stricken areas. China Bookstore and Beijing Foreign Language Bookstore will launch a public bidding activity for books and cultural and creative products, and all the revenue from the activity will be donated by the Beijing Book Market Organizing Committee to charitable organizations.
