What will the future of television look like? Business | Technology | Appearance

Release time:Apr 13, 2024 22:24 PM

On June 19th, the 28th Shanghai TV Festival "Magnolia Dialogue" TV Forum, titled "Co integration and Co creation, Radio and Television 5G Big Audiovisual New Model", was held at the Shanghai Exhibition Center. The attending guests jointly discussed the integration development path and new opportunities of audiovisual services in the application and industry sides with the help of Radio and Television 5G.

"Please bring my song back to your home, please leave your smile behind." In 1986, the popular melody of "Song and Smile" was first sung as the theme song of the first Shanghai TV Festival. In the blink of an eye, this gathering under the name of television has arrived at the 28th edition. With the personalization of audiovisual collection, diversification of creative subjects, digitization of transmission technology, and decentralization of communication platforms, media forms have undergone earth shattering changes. What is the future of television? How should we view the future of television?

Shen Jun, secretary and chairman of the Party committee of Shanghai Radio and Television Station, Shanghai Culture, Radio, Film and Television Group Co., Ltd., and secretary and chairman of the Party committee of Oriental Pearl TV Tower New Media Co., Ltd., said that at present, Shanghai is deeply implementing the digital China strategy, comprehensively promoting the urban digital transformation, and actively serving and integrating into the new development pattern. "Radio and television media should adapt to the new trend of the digital age, focus on the three major fields of economy, life, and governance, take digitization, informatization, and intelligence as breakthroughs, help improve the city's digital base, deepen demonstration scenario applications, empower key industry upgrades, and use the power of radio and television to assist the digital transformation of Shanghai City."

Xu Da, Chief Strategy Officer of 5G at China Radio and Television Network Group Co., Ltd., introduced that in this context, with the approval of the State Administration of Radio, Film and Television, China Radio and Television, in conjunction with the Research Institute of Radio and Television Science and Shanghai Radio and Television Station, has established the "Smart Radio and Television Communication Innovation National Radio and Television Administration Laboratory" and participated in the development of 5G cloud TV and other all media communication research and innovation work. "In the future, we hope that these achievements can be more deeply and comprehensively integrated into Shanghai's digital transformation and urban level improvement work."

What will the future of television look like? Business | Technology | Appearance

5G cloud TV officially released

On that day, the 5G channel strategic cooperation framework agreement was officially signed. The practice of 5G channels is moving from pilot to a new stage. Lu Gang, Vice President of Baishitong Network TV Technology Development Co., Ltd., introduced that 5G cloud TV is a new network advantage that Baishitong and Oriental Cable rely on the China Radio and Television 5G platform to promote network integration, continuously promote innovation in the supply side of radio and television content, and propose new solutions to expand new business models.

At the meeting, the "5G Channel Security Broadcasting Chain" - the 5G Channel Radio and Television Signal Communication Copyright Protection Management System was released, marking the official debut of the "Security Broadcasting Chain" based on blockchain, cloud native, big data, and artificial intelligence technology.

"In recent years, TV stations and network companies have faced many difficulties and problems, and solving them from the perspective of technology is the lowest cost solution and way." Shi Yuhai, director of the Internet Audiovisual Technology Research Institute of the Academy of Radio and Television Sciences of the State Administration of Radio and Television, said that the "5G channel broadcasting chain" was put forward under the background of traditional media facing fierce impact, with the development thinking of the Internet, coping with fierce external competition, boosting the internal original power, and rebuilding the self-confidence of radio and television.

AnBoChain uses blockchain as its technological foundation to solve the security issues of content flow and transmission, cloud native technology to solve the rapid deployment and implementation of new businesses, big data technology to solve user centered operational problems, and artificial intelligence technology to solve the problems of full process intelligence and personalized user needs; Based on the new formats of 5G channels as the business foundation, and with each 5G channel's end-to-end secure and trustworthy business system in content production, content review, content circulation, and content broadcasting as the foundation, it conforms to the development trend of media integration business that combines large, medium, small, and multi screen linkage as well as fixed mobility. The transmission foundation of the broadcast chain is the "national one network" of radio and television. It will rely on the national radio and television network infrastructure and the 5G network of radio and television to achieve wired and wireless collaborative coverage, and the scale and flow meet the needs of Internet economic development.

The Round Table Forum on "Radio and Television 5G Intelligent Enlightenment in the Audiovisual Era" was held

At the forum, Liu Jinyu, deputy editor in chief of Tiktok Group, believed that the short video industry and the development of communication technology go hand in hand. With the gradual penetration of 5G, user traffic consumption has been increasing, giving rise to a new upgrade in consumer demand. "The high-quality audiovisual effect of a large screen is a natural addition to video content consumption, which will effectively meet users' demands for content consumption in all aspects of the time. The large screen brings an upgraded audiovisual experience and interaction completed by mobile devices. The integration and development of the two will upgrade users' consumption, and it is expected that this form will become a new trend in future development."

The roundtable forum on "Radio and Television 5G Intelligent Enlightenment in the Audiovisual Era" was held on the same day. The event is hosted by China Radio and Television Network Group Co., Ltd., Shanghai Radio and Television Station, and Shanghai Cultural Radio and Television Group Co., Ltd.

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self

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Viewpoint

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