What are the inspirations for the summer season that breaks the record in Chinese film history, with a total box office of over 17.778 billion and 4 movies exceeding 2 billion? | Douban | Inspiration

The summer box office record of Chinese film history has been broken.

According to Lighthouse Professional, as of 7:21 pm on August 17th, the total box office of the 2023 summer season has exceeded 17.778 billion yuan, breaking the record for summer box office in Chinese film history. It is expected that on August 18th, the total box office for this year is expected to exceed 40 billion yuan.

Unlike in the past when family comedies and visual effects blockbusters sang the main characters, this year's summer season has seen some new trends. Can it provide new insights for the future market?

Top domestic films support the box office market

"The recovery of the film market this year is very strong." Chen Jin, a data analyst of the Lighthouse Professional Edition, said that the weekly box office of the summer file has been at a high level of about 2 billion yuan for seven consecutive weeks, and there are still two weeks to the end of the summer file, including the Qixi Festival. "We expect the final box office is expected to hit 20 billion yuan, raising the volume of the summer file box office to a new height."

This summer, four movies have grossed over 2 billion yuan at the box office, the largest in history, including "The Disappearing She," "All in One," "In the Octagonal Cage," and "The First Goddess". Following closely behind, the fifth place film "Chang'an 30000 Miles" also grossed over 1.7 billion yuan at the box office. Chen Jin said that the total box office of the five films accounted for about two-thirds of the total box office of the summer season, "it can be said that the top domestic films have supported the overall market of this year's summer season."

Among the top 10 summer box office films this year, only "one and a half" foreign films: the seventh ranked Sino American co production film "Shark 2: Abyss" and the eighth ranked "Transformers: Rise of the Superhero" achieved box office revenue of over 710 million yuan and 650 million yuan, respectively, which is different from the top five. Previously hoped for, "Mission Impossible 7" failed to make it into the top 10, and the "dark horse" "Barbie", which grossed over $1 billion at the global box office, only grossed 245 million yuan domestically.

The first installment of "Fengshen" brought about a box office comeback due to its reputation, relying on the story and characters

In recent years, domestic films have increasingly surpassed Hollywood films in terms of box office appeal in the domestic film market. "In the past, we believed that movies were visual miracles and focused on immersion, but now audiences have more emotional demands for movies." Some cinema staff have found that most of the top grossing movies this year are based on realistic themes. "Even in 'The Legend of the Condor Heroes', audiences love stories and characters, and special effects are the most criticized."

A large number of viewers have been "recalled"

Many industry insiders have also found that a large number of viewers have been recalled during this year's summer season. According to data from the Lighthouse Professional Edition, 52.7% of the audience in the summer season entered the cinema for the first time this year. At the same time, the proportion of senior movie fans who have watched more than 5 movies per year has also significantly increased. In Chen Jin's view, this phenomenon indicates that on the one hand, the viewing habits of low-frequency users are being re cultivated, and on the other hand, the basic needs of the core high-frequency audience in the overall market have also been consolidated. "The film market is steadily and healthily recovering."

Shanghai Roadshow by the Production Team of "The Disappearing She"

In addition, "audience leads audience" has also become a major feature of this summer's season. This year's summer box office champion "The Disappearing She" attracted a large number of female viewers, and "watching" The Disappearing She "with a romantic girlfriend" once became a social topic.

The proportion of family parent-child viewers "dragging the house to take care of their children" and "inviting parents" to form groups to watch movies has also increased. 43.8% of the ticketing audience for "Three Thousand Miles in Chang'an" are 35 years old and above, and the proportion of families of three or above watching movies together is very prominent. In early August, the proportion of viewers from families aged 35 and above is gradually increasing, and many children are watching movies with their parents to guard against telecom fraud.

The seating situation of "Fengshen Part 1" on the "second largest screen in Shanghai" weekend is still considerable

In the first installment of "Fengshen", there is a situation where "tap water" viewers bring their family and friends, and even repeat watching. On social media platforms, many netizens have posted three or four movie tickets. The IMAX theater at MOViE MOViE Cinema in Taikoo ri, Qiantan, has a weekend ticket price of 149 yuan, but most of the seats in the theater were sold a few days in advance.

What does the continuation of market miracles rely on?

This year's summer season has had a significant positive start. "The overall progress of this year's summer season has been very smooth. In previous years, the peak box office of the summer season usually occurred after late July. However, this year," The Disappearing She "erupted after the Dragon Boat Festival season, igniting the heat of the summer season ahead of schedule and laying a good start and foundation." Chen Jin said that a series of popular films since then have supported the sustained high box office of the overall market, with box office declining for five consecutive Sundays. Saturday can be described as "unprecedented".

After entering August, the market did not experience a recession due to the premature outbreak. During its premiere on August 7th, "All for One" grossed over 420 million yuan, becoming the highest grossing film in Chinese history. Subsequently, its premiere was advanced from August 11th to August 8th. Although there is constant controversy over whether large-scale live streaming is considered a first mover, such a beginning has aroused the curiosity of the audience and continued the popularity of the film.

"All in One" has set a new record at the box office and is released ahead of schedule

"The quality of the summer films this year is excellent. Whether it is the ratings of ticket buyers or fans of Douban, the overall quality is significantly improved compared with the previous summer films." Chen Jin introduced that these films have a high degree of topics and strong marketability, and their publicity in Tiktok and other channels has yielded a "remarkable" ring breaking effect. Taking "All or nothing" as an example, the topic of "movie all or nothing" on Tiktok has been played more than 16 billion times

However, among the four films with box office revenue exceeding 2 billion yuan this summer, only "Fengshen First Part" on Douban has maintained its reputation, rising slightly from 7.7 at the opening to 7.8, "In an Octagonal Cage" from 7.6 to 7.4, "The Disappearing She" from 7.5 to 6.4, and "All in One Thing" from 7.4 to 6.9.

In the eyes of some film critics, in addition to "promoting breaking the circle" and "guarding the film schedule", film quality is still a crucial factor. A number of APPs previously showed that the movie with the highest value for this summer was "Super Family" by Kaixin Fried Dough Twists, and the film arrangement reached 36.8% on the day of its premiere. However, due to poor reputation, the number of films in the back row dropped rapidly over the weekend.

On the other hand, despite grossing less than 50 million yuan at the box office on the day of its premiere, "The Legend of the Condor Heroes" has risen due to its rising reputation and has fallen several times, winning the box office championship for several consecutive days. A film critic said, "A movie may achieve high box office through marketing, but if the quality is poor, it will gradually erode audience trust. Conversely, if a movie has excellent quality, even if the box office is not good at present, the creators will benefit in the future."