This area has the most registered game companies and is growing against the trend! The total sales revenue of online games in Shanghai is 128.03 billion yuan. Online games | Shanghai | Registration
In 2022, the online gaming industry in Shanghai overcame the adverse effects of the epidemic and other factors, with a total sales revenue of 128.03 billion yuan, a year-on-year increase of 2.40%. It is expected to exceed 63 billion yuan in the first half of this year, achieving a counter trend growth. The revenue from independently developed online games in Shanghai reached 88.08 billion yuan, a year-on-year increase of 6.49%. This is the latest data obtained by the reporter on June 19 from the 2023 Shanghai Game Elite Summit and Shanghai Game Publishing Industry Report Conference.
Total sales revenue of online games in Shanghai
Last year, the Chinese gaming industry experienced its first contraction in nearly a decade: the actual sales revenue of the Chinese gaming market was 265.884 billion yuan, a year-on-year decrease of 10.33%; The number of Chinese game users was 664 million, a year-on-year decrease of 0.33%. Against this backdrop, the total sales revenue of online games in Shanghai has grown against the trend. Among them, the domestic sales revenue of online games in Shanghai reached 103.69 billion yuan, a year-on-year increase of 3.66%. All the incremental increase in the overall market size of Shanghai in 2022 came from the domestic market.
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Regional distribution of online gaming enterprises in Shanghai
Industry analysis shows that being proficient in managing user ecosystems is the leading factor in revenue growth; Against the backdrop of continuously rising traffic costs, Shanghai enterprises can still leverage the user ecosystem to steadily acquire or retain users.
Meanwhile, the revenue from independently developed online games in Shanghai reached 88.07 billion yuan, a year-on-year increase of 6.49%, which is higher than the overall growth rate of the Shanghai gaming industry. Shanghai enterprises pay special attention to research and development. Among technology-based gaming enterprises, Shanghai ranks among the top three in China in terms of the number of enterprises, and more than 70% of them have been recognized with national qualifications.
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Income from independently developed online games in Shanghai
The report shows that in 2022, mobile games accounted for 75.5% of Shanghai's online game sales revenue, client games accounted for 19.7%, and web games accounted for 4.1%, which is similar to historical data and shows little overall change. Among them, the sales revenue of mobile games reached 78.25 billion yuan, a year-on-year increase of 4.69%, and the overall increase in game revenue in Shanghai was mainly contributed by mobile games.
Which district in Shanghai has the highest number of registered gaming companies? The answer is Jiading District, followed by Pudong New Area and Fengxian District. Data shows that 45.6% of gaming companies are located in the above-mentioned areas, and the economic development status, long-standing enterprise clusters, and supporting services in the jurisdiction are the main reasons for the existing regional distribution.
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If we look at the whole country, Shanghai still maintains its advantage in the location of top gaming companies. Last year, Shanghai accounted for 24% and 10.4% of the top 50 revenue generating companies and listed companies, respectively. Overall, top gaming companies are mainly concentrated in Beijing, Shanghai, and Guangdong, with 12 companies listed in Shanghai, ranking second with Guangdong. Companies such as MiHoYo, Lilith, and Pok City have all achieved game revenue of over 10 billion yuan in recent years.
In addition, 46.7% of Shanghai online gaming companies established and announced their registered capital in 2022 have a registered capital exceeding one million yuan; Among these enterprises, a total of 56.3% are located in Fengxian District, Xuhui District, and Jiading District. One of the reasons why the above-mentioned jurisdictions attract enterprises to settle in is the better supporting services.
The report believes that spreading culture has become an important responsibility and mission of the gaming industry, especially at present, Chinese gaming products have a high influence on the global scale. The gaming industry itself will also become an important entry direction for China to build a cultural power in the future. Among them, in the layout of Chinese culture, Shanghai game companies mainly plan activities related to Chinese culture, design games based on Chinese cultural themes, and export Chinese culture based on the plot or worldview.
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The event is guided by the Shanghai Municipal Bureau of Press and Publication, organized by the Shanghai Online Game Industry Association, and hosted by Gamma Data.