There will be "divine beasts" appearing on site, and the Chinese style musical "Zhou Sheng Ru Gu" is about to stage cultural | series | divine beasts

Release time:Apr 14, 2024 10:30 AM

What kind of sparks would pop up when popular musicals collided with China-Chic culture? From August 18th to September 3rd, the Chinese style musical "Zhou Sheng Ru Gu" will premiere at the Yunfeng Theater in Shanghai. During the performance, the producer, Shanghai Hehe Culture, cooperated with the series of IP "Chuancui" under the academic guidance of the Chinese Society of Cultural Relics, integrating China-Chic elements such as intangible cultural heritage craft "divine animal" sachet into the drama presentation and cultural innovation development.

"The presence of divine beasts"


There will be "divine beasts" appearing on site, and the Chinese style musical "Zhou Sheng Ru Gu" is about to stage cultural | series | divine beasts

The story of the Chinese style musical "Zhou Sheng Ru Gu" is adapted from the ancient part of Mo Baofei's popular novel "One Life, One Life, Beautiful Bones" and the TV series "Zhou Sheng Ru Gu". It tells the story of the three protagonists, Zhou Shengchen, Liu Zixing, and Shi Yi, who face home, country, and emotions, striving to fight against fate. As a Chinese style musical, "Zhou Sheng Ru Gu" utilizes traditional Chinese melodies and orchestration to create an artistic conception through delicate music, and also incorporates Eastern aesthetics in dance and costumes.

In addition, derivative cultural and creative works are also quite eye-catching. Qilin, Luduan, Pixie, Suan Ni, Tianlu, these majestic mythological beasts in classical Chinese mythology, transform into Q-version cartoon sachets. This series of sachets, named "The Return of Divine Beasts," are all inspired by primitive cultural relics. For example, the Qilin statue is taken from the Ming Thirteen Tombs in Beijing, the Luduan statue is taken from the Yongxi Mausoleum of Emperor Taizong of Song Dynasty in Henan, the Lion Lion Lion statue is taken from the Zhaoling Mausoleum of Qing Dynasty in Liaoning, the Tianlu statue is taken from the Xiuling Mausoleum of Emperor Wu of Liang Dynasty in Jiangsu, and the exorcism image is taken from the Stone Exorcism Image of the Eastern Han Dynasty, which is the treasure of the Luoyang Museum. Chuancui Culture recreates visual images that conform to contemporary aesthetics through digital collection of cultural relics and design techniques of description and fusion.


There will be "divine beasts" appearing on site, and the Chinese style musical "Zhou Sheng Ru Gu" is about to stage cultural | series | divine beasts

Prototype of cultural relics

Xunma Optoelectronics, founded by Chen Xingzhi, a representative inheritor of the intangible cultural heritage sachet making technology project in Minhang District, Shanghai, is responsible for the production of sachets. The multi color embroidery process showcases the vivid and vivid shape of divine beasts. The fragrance powder formula is made of natural Chinese herbs such as Huoxiang, Ai Ye, Shichang Pu, Bai Zhi, Cangzhu, and Bajiao, which are formulated to dispel impurities. The fragrance is long-lasting.


There will be "divine beasts" appearing on site, and the Chinese style musical "Zhou Sheng Ru Gu" is about to stage cultural | series | divine beasts

During the performance, the musical "Zhou Sheng Ru Gu" will set up a cultural and creative exhibition area on site, presenting a variety of cultural and creative derivatives. Su Liming, the producer of "Zhou Sheng Ru Gu", said, "We hope to use musicals that are popular among young people today as carriers to provide a new channel and window for everyone, so that more people can understand and experience the charm of traditional culture in the theater, and explore new forms of cross-border integration for the active inheritance of traditional culture.".

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey
The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie
Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative
Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition
A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge
Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self