The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia
On September 1st, Shanghai enterprise miHoYou announced the launch of the public welfare cultural and tourism integration project "Sand Sea, Light, and Wilderness", with its first stop landing in Ningxia.
Provided by Genshin Impact's "Sand Sea Glitters, Green Fields and Manxiang" Charity Culture and Tourism Project
![The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia](https://a5qu.com/upload/images/8ce7be3952234520e1603bbb33159762.jpeg)
Mihayou donated to the China Greening Foundation and provided high-quality goji berry seedlings to local farmers in Zhongwei, Ningxia through the "Happy Home" project, helping to cultivate goji berry economic forests and promote rural revitalization. The public welfare documentary short film "Sand Sea Light" was also released on the same day, telling the touching story of Ningxia forest rangers. Miyou's IP Genshin Impact also cooperated with the "Genshin Impact Tourism One Card" to launch the "Yuanshen Special Public Welfare Cooperation - Ningxia Tourism One Card". Every user buys one, they will plant a medlar seedling in Zhongwei through the China Greening Foundation. One card holders can visit more than 60 scenic spots in Ningxia and surrounding areas for free, and receive customized accompanying gifts.
Genshin Impact Special Public Welfare Cooperation - Provided by respondents of Ningxia Tourism All in One Card
![The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia](https://a5qu.com/upload/images/68ab8ceead6cd46a071469a9e6b275b9.jpeg)
At the same time, Miha Tour also collaborates with the three major scenic spots of Shapotou, Shuidonggou, and Jinsha Island in Ningxia to set up unique installations in the Xumi area, attracting users to check in and experience the desert and Gobi culture firsthand.
Provided by interviewees in cooperative scenic spots
![The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia](https://a5qu.com/upload/images/fad5211d222854770518eb22302706d3.jpeg)
Ningxia is the only province in China that belongs to the Yellow River Basin, with a complete ecological system of mountains, rivers, forests, fields, lakes, grass, and sand. The harmonious coexistence of deserts, Yellow River, and oases in the southern Yangtze River region is quite unique. Taking Shapotou, a well-known tourist attraction in Ningxia, as an example, the Yellow River meets deserts, oases, and high mountains here, forming a world geographical wonder. The Xumi area in the game of Genshin Impact is also loved by players because of the geomorphic features of rainforests and deserts.
Provided by interviewees in cooperative scenic spots
![The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia](https://a5qu.com/upload/images/437351b1b65383c278724e062fec4548.jpeg)
It is reported that in addition to Ningxia, "the faint light of the sand sea and the boundless imagination of the blue fields" will also come to Hainan. Previously, MiHoYou had donated to the China Green Carbon Foundation to support the protection of rare plants in the Diaoluoshan Branch of Hainan Tropical Rainforest National Park.
Using games as a carrier, Mihayu is committed to promoting the development of cultural tourism and the dissemination of traditional culture. As early as 2021, Genshin Impact, together with Zhangjiajie, Huanglong, Guilin and other 5A scenic spots, launched the activity of "from stopping to hiking", and set up punch points in the scenic spot to make overseas players yearn for the scenic spot.
![The public welfare project of "Miha Tour" lights up the "glimmer of the sand sea", and follows the "Genshin Impact" to visit Ningxia](https://a5qu.com/upload/images/b6c6361f26550645d2da337f2e290bbe.jpeg)
In 2022, miHoYou was selected as one of the top ten cases of cultural and tourism digital innovation practice released by the Ministry of Culture and Tourism. The cross-border linkage model of "game+cultural tourism" has achieved good social benefits. "I hope to encourage more travelers to experience the natural scenery of different regions through the 'Sand Sea, Light, and Wilderness Manxiang' public welfare cultural and tourism project. Bring memories from Sumeru and embark on a journey to Fengdan," said the person in charge of Miha Tour.