The Power of Reading - The Late Night Bookstore Festival is here! 36 Bookstores in Shanghai Launch "Night Reading" Time Bookstores | Activity | Shanghai
On the evening of June 3rd, with the opening of the 2023 Shanghai Nightlife Festival, the "Power of Reading · Late Night Bookstore Festival" was held in 36 branded physical bookstores in Shanghai. From June 3rd to 4th, 36 bookstores will concentrate and delay their operations until 22:00.
In order to promote the construction of Shanghai as an international consumer center city, accelerate confidence building, stable growth, and promote consumption, the Shanghai Book and Magazine Distribution Industry Association, under the guidance of the Municipal Press and Publication Bureau, actively responded to the overall plan of the "2023 Shanghai Nightlife Festival" benchmark activity of the 4th "May 5th Shopping Festival", and organized 36 brand physical bookstores in the city to hold the "Power of Reading · Late Night Bookstore Festival" simultaneously during the "2023 Shanghai Nightlife Festival".
36 brand physical bookstores include Shanghai Xinhua Media Chain Co., Ltd., Shanghai Book Co., Ltd., Shanghai Foreign Language Bookstore, Shanghai Hong Kong Sanlian Bookstore, Century Duoyun, Zhong Shuge, Dazhong Bookstore, Da Yin Bookstore, Baixin Bookstore, Reader's Bookstore, Yue Yue Bookstore, Jiantou Bookstore, Modern Bookstore, Er You Bookstore, and Xinhua Cultural and Creative · Guangdian Space. Through online and offline integration, the most favorable promotional measures for the whole year are launched, reflecting a new landmark and scene of the night economy. Simultaneously launching night reading lists; Participate in the subsidy of Shanghai Pudong Development Bank's Saturday and Saturday night life consumption vouchers; Organize a series of cultural reading activities marked as 6; Design and release personalized "one store, one product" posters; Special display and sales counters or shelves with "one store, one scenery" are set up in the bookstore's pedestrian flow introduction area; Making WeChat or Tiktok, short video, live broadcast, etc. of "one store, one article" for multimedia communication and publicity; Exhibiting bookstores carry out various forms of guided reading, continuing to leverage the brand cultural characteristics and online and offline multi-channel advantages of participating in public cultural construction, injecting vitality into the reading space of urban bookstores at night, creating a reading atmosphere in the city, and enriching the cultural life of citizens at night.
Shanghai Foreign Language Bookstore launches "Special Summer · 66 Carnival Night"; "Summer Charm · Shanghai Style Night Reading" - "Garden Night Shanghai" themed book exhibition, selecting books that reflect the Shanghai style culture and showcasing them in the first floor lobby of the bookstore.
Shanghai Ancient Books Bookstore and Art Bookstore, under the Shanghai Book Company, have launched 6 lectures, 6 live broadcasts, and 2 exhibitions with the theme of "The Past, Present, and Future on Paper" - Shanghai Ancient Books Bookstore's "Poetry of Time Touches History" Cultural and Natural Heritage Day themed book exhibition; Exhibition of Liu Youshi's Seal Engraving Calligraphy by Teachers and Students at the Art Bookstore.
Shanghai Century Duoyun Cultural Development Co., Ltd.'s Sinan Bookstore and Duoyun Academy Drama Store have also launched a late night desk - a 2-day, 6-hour "time to be alone with oneself" activity. Immersive interactive reading activities will be held at Sinan Bookstore on June 11th, June 14th, June 17th, June 18th, June 23rd, and June 28th.
Shanghai Xinhua Media Chain Co., Ltd. launched 18 themed activities at 6 bookstores, including 6 traditional Chinese culture themed activities launched by the 1925 Bookstore. During the promotion period at four stores under the Baixin Bookstore, if you purchase for 366 yuan or more, you will receive a discount of 66 yuan and a complimentary 6 yuan coffee voucher. After 6pm on June 3rd and 4th, two drinks will be discounted at 66% off. Baixin Bookstore Shangyue Bay Store has launched 6 book club activities simultaneously, including the "Ten Thousand Fires Return to One" book club and the "People on the Journey" book club. During the event, the flagship store of Modern Bookstore Jing'an Kerry Center will offer a discount of 60 yuan for all products in the store that exceed 600 yuan, and hold 6 parent-child reading activities. From June 3rd to 30th, Eryou Bookstore will sell all books at a 60% discount every evening starting from 6pm; Buy books worth 60 yuan and enjoy a 60% discount on beer. Da Yin Bookstore, Zhong Shuge Xuhui Store, Shanghai Hong Kong Sanlian Bookstore, Reader's Bookstore, and Jian Tou Bookstore will all launch a series of promotional, marketing, and interactive activities.
