The finale of "Poems and Distant Places - Non Relics", from poetry and landscape painting to ancient charm intangible cultural heritage program | Tourism | And Poems and Distant Places - Intangible Cultural Heritage Chapter
The cultural tourism exploration experience program "Poetry and Distant Places - Non Relics" launched by Zhejiang TV recently concluded in Alxa League. The program explores the real life and spiritual style of inheritors of intangible cultural heritage in various regions, and has received much attention since its broadcast. As of now, there are a total of 115 hot searches on the entire network, with a main topic reading volume of 860 million on Weibo and a total viewing volume of 1.97 billion short videos.
Unlike the poetic and picturesque landscape themes of previous seasons, "There is Poetry and Distant Places - Non Relics" takes "exploring the ancient charm of intangible cultural heritage and going to poetic distant places" as the main theme. In the eight phases and six cities, while showcasing local humanistic feelings through poetic journeys, the focus is on intangible cultural heritage.
Whether it is the Qian family motto that contains a family's glorious history, or the Jiaxing Zongzi that "incorporates" the millennial rice culture into the Ruo bamboo leaves, or the Kamen boat model that witnessed the life changes of "sea adventurers" Every time we walk through a city, the program takes intangible cultural heritage as a clue, excavates local cultural characteristics, and allows the audience to understand Chinese civilization from the long history of intangible cultural heritage.
At the same time, the program also attempts to use the method of "intangible cultural heritage+" to combine traditional intangible cultural heritage with modern life scenes, arousing the audience's sense of closeness to intangible cultural heritage. In previous episodes of the program, Li Yunxiao performed on stage with virtual host and Song Yun cultural promoter Gu Xiaoyu, showcasing the charm of "intangible cultural heritage+technology"; In Jiaxing, the Intangible Cultural Heritage Research and Learning Group not only browsed the QR code, but also saw anime characters made in brown; In the Wooden Toy City, Wooden Play, which has partnered with many well-known IPs such as Marvel Universe and Infrastructure Games, presents an innovative application of "intangible cultural heritage+IP".
In the past four years, the "Poetry and the Distance" series of programs has gone out of Zhejiang for the first time, choosing Alxa, the "Pearl of the Silk Road", as the starting point for a new journey of deep integration of culture and tourism.
During their journey in Alxa, the Intangible Cultural Heritage Research Group vividly demonstrated the prosperity of China's aerospace industry through their 53 year reunion with the Dongfanghong-1 spacecraft. Members also followed Wu Xiangrong, the founder of the Tengger Desert Lockside Public Welfare Base, to carry out the activity of "planting trees and hearts", and released the public service promotional video of "planting this green". By recording the true story of "foresters", they called on more people to participate in green action.
The main creative team not only designed intangible cultural heritage tourism maps and planned intangible cultural heritage short videos such as "Rotten Wood Can be Carved" and "Intangible Cultural Heritage on the Tongue", but also developed derivative products and launched co branded drinks such as "Poetry" and "Faraway", achieving online and offline linkage. Although the three-month journey has ended, the exploration of "poetry and distance" is still on the way.