The 28th Shanghai TV Festival opens! Yan Ni serves as the "Ambassador for Overseas Promotion of Chinese TV Drama" to benefit the people | Television | Yan Ni

On the morning of June 19th, when the reporter walked into the Shanghai Exhibition Center, the TV market of the Shanghai Television Festival, which was the first to appear, had already attracted many viewers who came in the rain. Experience green screen filming, exchange international cooperation, film and television production institutions, broadcasting platforms, actors, producers, and ordinary audiences are all the protagonists of this TV extravaganza. With the children's chorus "Singing and Smiling" resounding again in the central hall, the 28th Shanghai Television Festival officially opened.

Since its inception in 1986, the Shanghai Television Festival has grown into one of the most important international television exchange platforms in Asia, contributing to the development of China's television cultural industry and promoting cultural exchanges between China and foreign countries. The 28th Shanghai Television Festival was held from June 19th to 23rd, including the opening ceremony, television market, Magnolia Forum, "Magnolia Fragrance" screening and appreciation activities for the people, and the "Magnolia Blossom" award ceremony. Adhering to the theme of professionalism, internationalization, and benefiting the people, the festival continuously innovates mechanisms, promotes cultural exchanges between China and foreign countries, meets the spiritual and cultural needs of the people, and promotes the development of China's television industry and television industry.

As one of the three major awards of Chinese TV dramas, the "Magnolia Award" has received high attention from peers at home and abroad every year. The selection of the Magnolia Award for this year's TV Festival, which has been postponed for one year, has collected nearly 1900 TV works from 49 countries and regions across five continents worldwide. Among them, such Chinese TV dramas as "Transcendence", "The Great Battle", "The Great Examination", "Opponents", "The Wind Blows Pinellia", "The Wind Blows Longxi", "Meritorious deeds", "Police Honor", "The Beginning", "The Wind", "The Ideal Shines on China", "The Ideal City", "The Dream Record", "The Children of the Qiao Family", "The Road of Life" and so on, have included a series of excellent works of public praise over the past two years, a series of TV dramas reflecting the construction of Chinese path to modernization, making the people become the protagonists, and bringing together the Shanghai Television Festival to express, express, express and express feelings for the people.

In recent years, Chinese TV dramas have adhered to the principle of "going out" and telling Chinese stories on the international stage. The Shanghai TV Festival is also a platform with an international perspective. The TV market of this year's TV Festival has attracted on-site exhibitions from domestic and foreign film and television companies such as MIP Entertainment Content Market in France, KOCCA in South Korea, Tokyo Television Station in Japan, and BBC in the UK; The Magnolia Award has also expanded its connections with television cultural institutions in multiple countries, attracting participation from institutions such as the Hungarian National Television and the Seoul Television Festival in South Korea.

"The Shanghai TV Festival is open and inclusive, and every time it needs me, I am willing to immediately embrace it," said actress Yan Ni. She is a frequent guest at the Shanghai TV Festival and won the Magnolia Award for Best Actress for her performance in "Youth Pie". This time in Shanghai, Yan Ni appeared as the "Ambassador for Overseas Promotion of Chinese TV Drama". In 2017, the TV drama "Life Revelation" starring Yan Ni and Hu Ge, produced in Shanghai, was broadcasted in Mongolia, setting a new record in local ratings. "I was fortunate enough to go to Mongolia and have face-to-face communication with the local audience. I met the Mongolian voice actors of the characters in the drama and heard the theme song covered in Mongolian." What made Yan Ni even more emotional was that on that day, the vehicle was limited, and a female audience member walked from a far place on foot just to see the actors in the drama. "Over the years, what we have brought overseas are all high-quality and sincere works of Chinese TV dramas. Although they have different languages, they share the same emotions. We hope to showcase the new era of China to the world through these works."

At the opening ceremony, the "the Belt and Road" program exchange activity hosted by the State Administration of Radio and Television was launched. The event selected 100 high-quality audio-visual programs, including 30 TV dramas such as "Mountain and Sea Love" and "Three Body Problem", 30 documentaries such as "Silk Road Micro Record" and "Salt Flavor", 20 animated films such as "Daily Growth" and "No. 23 Niu Nai Tang", as well as 20 variety shows and dance works such as "Goodbye Lover" and "Heartbreaking Offer". In the second half of this year, these programs and plays will be broadcasted on mainstream overseas media and new media platforms such as Uzbekistan State Television, Russia's OKKO new media platform, Zanzibar State Television, and SKY Television in the UK, showcasing a trustworthy, adorable, and respectable image of China to the world.

At the same time, more than 60 excellent audiovisual works of the "the Belt and Road" countries, such as Uzbekistan's "Cultural Journey", Russia's "Martha and the Bear", Thailand's "Thirty True Beauty", Japan's "Restart Life", and India's "Indian Girl", will also be broadcast from June to September this year on radio and television stations in nearly 20 provinces, including Beijing, Tianjin, Shanghai, and online audiovisual platforms such as Tencent, Sohu, iQiyi, Youku, Bilibili.

"The Shanghai TV Festival, with its professional and international characteristics, attracts more and more outstanding overseas dramas to shine and learn from each other." Hu Zhifeng, the chairman of the judging committee for the TV drama category of the Magnolia Awards, said, "I will work with the other six judges to make serious choices from the shortlisted works, establish a new benchmark for our audience and industry, and this is also the mission of the Magnolia Awards."

Yang Xiaowei, Deputy Director and Party Member of the State Administration of Radio and Television, Zhao Jiaming, Member of the Standing Committee of the Shanghai Municipal Party Committee and Minister of Propaganda, Liu Duo, Deputy Mayor of Shanghai, and Jiang Wenbo, Member of the Editorial Committee of China Central Television, attended the opening ceremony.