The 20th ChinaJoy concluded with 338000 viewers in 4 days | Technology | ChinaJoy

On the afternoon of July 31st, the 20th China International Digital Interactive Entertainment Exhibition came to an end at the Shanghai New International Expo Center. Within 4 days, the exhibition had a total of 338000 visitors. "In the preparation stage, the organizing committee continuously received inquiries from trade visitors from around the world. From the perspective of document sales, thousands of overseas professional visitors participated in ChinaJoy, reflecting the internationalization level of the exhibition." said Luan Xun, Senior Vice General Manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd.

The theme of this exhibition is "Accompanied for 20 Years, More and More Exciting", with an overall exhibition area exceeding 120000 square meters, covering 11 exhibition halls; Among them, there are more than 200 exhibitors in the BTOC exhibition area, with an exhibition area of over 100000 square meters; There are nearly 300 exhibitors in the BTOB exhibition area, with an exhibition area of nearly 20000 square meters. There are nearly 100 foreign-funded BTOB enterprises, accounting for 35%.

"Esports" is undoubtedly the most prominent element. According to the 2023 China Esports Industry Research Report released by iResearch Consulting, the overall scale of Chinese esports users in 2022 was approximately 504 million, with users aged 30 and below accounting for 78.7%. Shanghai, which is striving to become the "global esports capital", is one of the cities in China with the strongest esports atmosphere. Data shows that in the first half of this year, 32.3% of offline esports events held in China landed in Shanghai; Out of the 191 e-sports clubs available in China, there are as many as 52 in Shanghai.

At the TCL booth, the esports team EDG won the League of Legends professional league championship trophy, which attracted onlookers; On the other side of the exhibition area, Samsung's first dual 4K Mini LED esports ultra wide screen displays racing competitions. Viewers can sit in the cockpit, hold the steering wheel, and experience the fun of "racing" in electronic games. At booths such as Tencent Games, NetEase, Perfect World, and Snapdragon, there are many players queuing up every day. In addition to intuitive gaming products, esports derivatives are also eye-catching. On the Weineng booth built by Mars Arrow and Thundersnake, there is a globally debut "controller candy" that follows the design of a game controller and exudes a strong sense of esports. The staff introduced that China has the world's largest population of esports players, and before the product was launched, 3000 Chinese esports players were specially invited to experience and improve the product.

At the Xishanju booth, the Chinese style game "Swordnet 3" has also added esports elements. The relevant person in charge introduced that this game has been around for 14 years and was originally designed without any consideration for esports. With the rise of the esports industry, the game has developed a 3-on-3 competitive combat module. At present, Jianwang 3 has its own esports club and often hosts live broadcasts of events. "The peak audience of live streaming has exceeded 100 million. We have many old players, some of whom have little time to play games due to busy work, but still watch live streaming and follow esports matches."

"ChinaJoy is not just a game exhibition, it has anime, cosplay, game related derivatives, and even content closely related to our lives such as smart homes and cars." In the view of Tang Jiajun, Deputy Secretary General of the China Audio Video and Digital Publishing Association, ChinaJoy is a showcase window for the entire digital interactive entertainment industry. For the gaming and esports industry, it is also an important platform to directly face the audience. "The development of China's esports industry is still in its early stages. From the aspects of event revenue, tickets, authorization, etc., compared with top sports events such as the NBA, China's esports has a very large development space."

The 19th Asian Games has entered the countdown stage, and electronic sports will appear as an official competition event. "The contestants have entered the emergency preparation stage, including physical fitness, tactics, personal qualities, team cooperation, and other aspects, which are similar to traditional sports." Huang Cheng, Deputy General Manager of Tencent Interactive Entertainment Tianmei Esports Center, said that "entering Asia through esports" is a very good opportunity for the industry. "Its attention is not only limited to domestic esports players and audiences, but also more Asian countries will attach importance to the development of the esports industry."

This year, there has been a huge explosion of artificial intelligence applications, with AI application scenarios and products such as AIGC, ChatGPT, and Midjournal emerging one after another. AI technology is rapidly iterating, and the ChinaJoy exhibition is also responding quickly, showcasing and exploring innovative achievements in AI technology empowering the gaming and digital entertainment industry. Shengqu Games showcased a digital therapy product called AI Star River, which originated from GAME+Laboratory and is designed for children's autism rehabilitation training, exploring and practicing the application of "game+medical". Perfect World Games has established an AI center to explore future applications in intelligent NPCs, scene modeling, and AI in programming, storytelling, dubbing, and even customer service. After the introduction of AI technology in Chinese mobile game "Sword World", live viewers can experience game products supported by AI technology.

"Many game companies have already applied artificial intelligence technology to game development, and you will feel that the interaction between NPCs and players is more personalized, which is the development trend of future game companies. In Luan Xun's view, ChinaJoy is an innovative exhibition, which not only means that players can experience the latest technological trends at the exhibition every year, but the exhibition itself also introduces many innovative gameplay every year." The 120000 square meters of offline physical space can accommodate hundreds of thousands of visitors every year, and online we also launch the mini program 'CJ Go', which will cover millions or even tens of millions of user groups. "