Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai
The integration of Shanghai Film Industry's IP treasure trove and cutting-edge AIGC technology innovation, combined with the landing of Shanghai Film Industry scenes, will bring a new interactive experience to fans and tourists. According to the launch ceremony of the "IP+AIGC Innovation Ecological Cooperation" held at Shanghai Cinema SHO on July 27th, Jiefang Daily's Shangguan News reporter learned that Shanghai Film Yuan and NIO Times will promote immersive interactive innovation cooperation, leverage Shanghai Film Yuan's profound advantages in the IP and content fields, and jointly explore the diverse interactive experience of digital entertainment cross-border integration. The classic IP "digital person" development project being promoted by Shangying Yuan and NIO Times is expected to land its first product in Shanghai Cinema SHO in mid August.
At the launch ceremony, guests from fields such as film and television, technology, gaming, and immersive entertainment gathered together to discuss the impact of digital technologies represented by real-time cloud rendering and AIGC on innovation in the entertainment industry. Li Zao, Deputy General Manager of Shanghai Film Group and General Manager of Shanghai Film Yuan, believes that Shanghai Film Yuan has many IPs and hopes to use AIGC to build a better creator ecosystem, allowing more creative people to more conveniently realize their creativity. At present, Shangying Yuan has applied AIGC technology to creativity and creation.
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"In the field of creation, when a new wave of artificial intelligence rolls in, one cannot just stand on the platform and watch, but must step on this constantly moving car." Zhang Yang, the director of the animated films "Beckon Bear" and "Battle of the Beasts", revealed that he has already used AIGC technology in his creations, and the quality of the content produced even gives him a sense of "crisis". He believes that AIGC is a good tool for creators, and when used properly, it can provide new ideas as assistance, improve the efficiency and quality of creation, but creators themselves are still the core.
Creators and practitioners in fields such as art, technology, gaming, and immersive experiences are full of expectations for the creative liberation brought by AIGC. Li Mingbo, CEO of Lancet Studio, believes that the development of AIGC can help artists break free from technological shackles and liberate everyone's artistic cells. Wang Yanfeng, the person in charge of the AILab at NIO Times, combined his experience in developing MR content products and believes that AIGC not only improves production efficiency but also creates the "form" of digital people. The digital big model also allows digital people to "operate" themselves, solving the problem of "soul". Lin Yongmin, founder of the GGAC Global Game Anime Art Concept Competition, believes that the value and influence of AIGC are closely related to the creator themselves: "The height to which AI is used depends on the creator's imagination ceiling, aesthetic ceiling, and creative goals."
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As a practitioner deeply involved in the immersive experience industry, Liu Xiaonan, Technical Director of Shanghai Horowitz, believes that AIGC makes immersive experience content more granular, further reaching various senses of tourists, and bringing a better experience. At the same time, artificial intelligence can also improve user experience and operational efficiency by capturing real-time feedback from tourists.
Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, Secretary of the Party Committee and Chairman of Shanghai Film Group, and Chairman of Shanghai Film Yuan, said, "We will deepen cooperation with excellent enterprises such as NIO Times, integrate new technologies with film and television creation, IP development and other businesses, improve production efficiency, develop products, optimize experience, and explore more possibilities." In addition to Shanghai Film Yuan as the main body, Shanghai Film Group will continue to hold Shanghai Film Road Show SHO, screen high-quality cultural and technological innovation enterprises, and build Shanghai Film's brand in the AIGC field; Discover more promising enterprises and provide them with cooperation opportunities to jointly promote the development of the AIGC field; At the same time, Shanghai Cinema SHO will be transformed into an innovative birthplace of art and technology, bringing more exciting cultural and entertainment experiences to the public.
![Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai](https://a5qu.com/upload/images/58f41755972d304e4f21ed2f20dd48d5.jpg)