Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai

Release time:Apr 14, 2024 11:05 AM

The integration of Shanghai Film Industry's IP treasure trove and cutting-edge AIGC technology innovation, combined with the landing of Shanghai Film Industry scenes, will bring a new interactive experience to fans and tourists. According to the launch ceremony of the "IP+AIGC Innovation Ecological Cooperation" held at Shanghai Cinema SHO on July 27th, Jiefang Daily's Shangguan News reporter learned that Shanghai Film Yuan and NIO Times will promote immersive interactive innovation cooperation, leverage Shanghai Film Yuan's profound advantages in the IP and content fields, and jointly explore the diverse interactive experience of digital entertainment cross-border integration. The classic IP "digital person" development project being promoted by Shangying Yuan and NIO Times is expected to land its first product in Shanghai Cinema SHO in mid August.

At the launch ceremony, guests from fields such as film and television, technology, gaming, and immersive entertainment gathered together to discuss the impact of digital technologies represented by real-time cloud rendering and AIGC on innovation in the entertainment industry. Li Zao, Deputy General Manager of Shanghai Film Group and General Manager of Shanghai Film Yuan, believes that Shanghai Film Yuan has many IPs and hopes to use AIGC to build a better creator ecosystem, allowing more creative people to more conveniently realize their creativity. At present, Shangying Yuan has applied AIGC technology to creativity and creation.


Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai

"In the field of creation, when a new wave of artificial intelligence rolls in, one cannot just stand on the platform and watch, but must step on this constantly moving car." Zhang Yang, the director of the animated films "Beckon Bear" and "Battle of the Beasts", revealed that he has already used AIGC technology in his creations, and the quality of the content produced even gives him a sense of "crisis". He believes that AIGC is a good tool for creators, and when used properly, it can provide new ideas as assistance, improve the efficiency and quality of creation, but creators themselves are still the core.

Creators and practitioners in fields such as art, technology, gaming, and immersive experiences are full of expectations for the creative liberation brought by AIGC. Li Mingbo, CEO of Lancet Studio, believes that the development of AIGC can help artists break free from technological shackles and liberate everyone's artistic cells. Wang Yanfeng, the person in charge of the AILab at NIO Times, combined his experience in developing MR content products and believes that AIGC not only improves production efficiency but also creates the "form" of digital people. The digital big model also allows digital people to "operate" themselves, solving the problem of "soul". Lin Yongmin, founder of the GGAC Global Game Anime Art Concept Competition, believes that the value and influence of AIGC are closely related to the creator themselves: "The height to which AI is used depends on the creator's imagination ceiling, aesthetic ceiling, and creative goals."


Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai

As a practitioner deeply involved in the immersive experience industry, Liu Xiaonan, Technical Director of Shanghai Horowitz, believes that AIGC makes immersive experience content more granular, further reaching various senses of tourists, and bringing a better experience. At the same time, artificial intelligence can also improve user experience and operational efficiency by capturing real-time feedback from tourists.

Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, Secretary of the Party Committee and Chairman of Shanghai Film Group, and Chairman of Shanghai Film Yuan, said, "We will deepen cooperation with excellent enterprises such as NIO Times, integrate new technologies with film and television creation, IP development and other businesses, improve production efficiency, develop products, optimize experience, and explore more possibilities." In addition to Shanghai Film Yuan as the main body, Shanghai Film Group will continue to hold Shanghai Film Road Show SHO, screen high-quality cultural and technological innovation enterprises, and build Shanghai Film's brand in the AIGC field; Discover more promising enterprises and provide them with cooperation opportunities to jointly promote the development of the AIGC field; At the same time, Shanghai Cinema SHO will be transformed into an innovative birthplace of art and technology, bringing more exciting cultural and entertainment experiences to the public.


Shanghai Film Group's leader, an "IP digital person," is expected to make an appearance at Shanghai Cinema in mid August for SHO cooperation | IP | Shanghai
The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey
The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie
Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative
Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition
A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge
Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self