Searching for a "publicity ambassador" for Xinchang Ancient Town, using cameras to record the story of the ancient town
Recently, the "Ancient Town and National Style" Original Micro Video Competition hosted by the People's Government of Xinchang Town has launched a solicitation order to the society, hoping to record the story of Xinchang through short videos, promote water town culture, and help "Jiangnan Water Town Ancient Town" apply for world cultural heritage.
The Xinchang Ancient Town, located in the Pudong New Area of Shanghai, has undergone a long history and nurtured a unique water town culture. Entering Xinchang Ancient Town, one can glimpse the history of Xinchang Ancient Town from the mottled and weathered stones, and see the traces of this water town from the Song, Yuan, Ming, Qing to the present day. As one of the popular check-in destinations in Shanghai, the ancient town area is still home to a large number of residents, preserving traditional lifestyles, and is therefore also known as the "living ancient town".
Xinchang Ancient Town
![Searching for a "publicity ambassador" for Xinchang Ancient Town, using cameras to record the story of the ancient town](https://a5qu.com/upload/images/c99146fde8b3fb4f93e5c2cbe16bf6bb.jpeg)
At present, Xinchang Town is jointly applying for the World Cultural Heritage of "Jiangnan Water Town" with ten ancient towns in Jiangsu and Zhejiang. The "Ancient Town National Style" Original Micro Video Competition focuses on promoting the culture of the ancient town, focusing on the life of the ancient town, and showcasing the innovation of the ancient town. It aims to enhance the promotion of Xinchang Ancient Town in the field of new media, attract more people to visit the ancient town and create videos. The organizers look forward to providing a new interpretation of Xinchang Ancient Town through a competition using camera language, narrating its long history and cultural style from a young perspective, showcasing the beautiful scenery of Xinchang Ancient Town, and documenting its innovative development and infinite charm.
The organizer also encourages participants to incorporate elements such as time travel, cosplay, Hanfu, and intangible cultural heritage, as well as virtual characters and anime. Through various forms such as plot short films, vlogs, grass planting videos, travel videos, and check-in videos, the unique lifestyle and cultural atmosphere of Xinchang Ancient Town will be showcased, showcasing the vitality of Xinchang Ancient Town.
During the solicitation period, a "one-day tour of the ancient town" will also be held, inviting participants to visit the Xinchang ancient town, visit characteristic attractions, architecture, taste characteristic cuisine, experience intangible cultural heritage projects and traditional Chinese culture, and promote the development of tourism and cultural industry in Xinchang ancient town.
![Searching for a "publicity ambassador" for Xinchang Ancient Town, using cameras to record the story of the ancient town](https://a5qu.com/upload/images/c69fa1f0da36cb3ebc6c24972350a501.jpeg)
Xinchang Ancient Town
It is reported that the contest will be held until the middle of October, and participation information can be obtained through WeChat official account such as "Cultural Innovation Center", "Xinchang Ancient Town", "Orange Art", etc. The competition encourages participants to become "publicity ambassadors" for the ancient town. During the collection period, they will upload their entries to the internet or new media for dissemination, and add the corresponding theme TAG # Xinchang Ancient Town #. The release link can be submitted together as an additional bonus during the evaluation stage.