Purchase tickets with a discount of 20 yuan, and Shanghai United Taobao Tickets launches discounted movie viewing activities. Life | Movies | Activities
In order to further enrich the cultural life of citizens and create a good atmosphere of film culture, Shanghai has launched the "Preferential Movie Viewing and Enjoy Life" 2023 Shanghai Film Benefiting Consumer Activity. From August to the end of the year, citizens can purchase movie tickets for any session on the Taopiao platform and enjoy a discount of 20 yuan per ticket. At present, the average ticket price in Shanghai is around 50 yuan. After the event starts, citizens can enjoy the "light and shadow" feast for less than 30 yuan.
This summer, there will be a large gathering of people. The warm reality themed film "I Love You!", animated film "Three Thousand Miles in Chang'an", Chinese traditional mythology based "Fengshen First Part", and suspenseful crime film "The Disappearing She" have reignited the film market. The upcoming action science fiction masterpiece "Giant Toothed Shark 2: The Abyss", anti fraud themed suspenseful film "All in One", and romantic film "Nian Nian Nian Xiang Forget" will bring a new round of audio-visual feast to fans.
As of noon on July 28th, Shanghai's annual box office has exceeded 1.7 billion yuan, ranking first among cities in China. The box office of Shanghai films during the summer season has exceeded 600 million yuan, ranking first among cities in China.
The 2023 Shanghai Film Benefiting Consumption Activity, sponsored by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, undertaken by the Shanghai Film Bureau and Taopiaopiao, and co organized by the Shanghai Film Distribution and Screening Industry Association, provides high-quality cultural services for audiences to enjoy preferential watching and enjoying life by providing benefits and subsidies to the people. The event will be officially launched on August 1, 2023, and will be open to cinemas throughout the city. During the event, citizens can purchase tickets for any movie session through ticket shopping platforms such as Taopiao APP, Taobao APP ticket shopping channel, Alipay APP ticket shopping applet, and enjoy a discount of 20 yuan per ticket. The same user can purchase up to 8 subsidy tickets per month. The organizer calls on cinemas throughout the city to offer ticket price discounts during the event period, and citizens can watch movies at a minimum price of 20 yuan for certain sessions in some cinemas.
In order to attract more audiences to enter cinemas, in April this year, the Shanghai Film Bureau guided the Shanghai Film Distribution and Screening Industry Association to organize a series of activities to promote the prosperity and development of the Shanghai film market. According to the characteristics and needs of different age groups and consumer groups, they launched "Silver Hair Film Watching peers", "Silver Hair Early Morning", "May 5th Film Watching Month", as well as summer preferential viewing activities for student groups, to promote the consumption vitality of the Shanghai film market. The promotional film viewing event launched this time adheres to the principle of "government subsidies, enterprise support, and cinema concessions", and has cooperated with top sales and promotional enterprises in the film market to purchase tickets in a 1:1 funding ratio, with a total investment of 15.6 million yuan. No more than 10000 subsidy tickets will be issued daily on weekdays, and no more than 20000 subsidy tickets will be issued daily on weekends and holidays. During the event, a maximum of nearly 800000 subsidy tickets can be issued.