Journalists visit first → The first large-scale offline exhibition of Genshin Impact entered the National Convention and Exhibition Center Genshin Impact | Game | Country
"Occupying" two spaces of Hall 3 and Hall 4.1 of the National Convention and Exhibition Center, the first offline large-scale exhibition "Genshin Impact FES", a global popular game developed by Shanghai Mihayou, will be held for four consecutive days from August 10 to 13. An independent exhibition of a game is rented at the National Convention and Exhibition Center on such a scale at one time, which makes players feel "worthy of Genshin Impact, worthy of Miha Tour".
On August 9th, a reporter from Liberation Daily's Shangguan News entered the scene in advance to immerse themselves in how a digital cultural product can connect online and offline, unleash stronger consumption energy, and spread deeper cultural power.
In the top animation and game exhibitions held one after another in Shanghai this summer, Genshin Impact has appeared in the form of independent and cooperative booths, always becoming a hot spot. "Genshin Impact FES" is the largest offline debut of Genshin Impact so far. The reporter's experience found that, like many high-quality art exhibitions, "Genshin Impact FES" has a clear idea of curation - taking the daily tasks in the game as a clue, moving the currently online four game areas of Monde, Liyue, Daowie and Xumi into reality. The iconic buildings and famous attractions in different areas of the game, such as the Fenglong Ruins, Thousand Handed and Hundred Eyed Statues, Cat Tail Tavern, Honeysuckle Tree, Wangshu Inn, and Beiguo Bank, have all been replicated and restored almost 1:1 at the exhibition site. The Liyue area, which carries traditional Chinese cultural elements, is of great interest to many players. You can check in at Wangshu Inn and Bubulu, and there is also a small lotus pond at the entrance of the General Affairs Department, just like in the game.
Genshin Impact is an open world adventure game. The story background is based on the setting of seven "countries", integrating cultural elements and civilization symbols in different regions of the world. Players around the world are looking forward to how Genshin Impact will present "our culture", and the values and charm of Chinese culture are also going further.
The site of "Genshin Impact Fes" is also built into an "open world". After receiving the Adventure Manual at the entrance, visitors, like "travelers" in the game, can choose the task experience they are interested in, or explore freely. In the eyes of players, MiHoYo is known for its attention to detail, and the attention to detail can also be felt everywhere in the on-site layout. At the entrance of each task, there is a description written, almost copied from the original version of the game. For example, many players have done Mond's daily task "Inaccessible Lover", and in the game, they have to send Goodwin a letter he wrote to his lover Glory. To collect this task on site, players can receive a beautifully printed envelope. Upon opening the envelope, they will see the words "I have come to a very strange place with many strange activities. But it seems like everyone is enjoying it... I think if possible, we can come together next time.". The fusion of in-game and out of game tasks with exquisite design brings a wonderful experience of breaking the "dimensional wall".
Careful observation and the discovery of many Easter eggs on site. For example, there is a "magnificent treasure chest" hidden in the corner of Beiguo Bank, which is the highest grade treasure chest in the game. Carefully lift the lid of the treasure box, you can see that there is a currency in circulation in the Genshin Impact - "Mora". On an inconspicuous wooden wine barrel, there grew a "Mu Feng mushroom", and the three "Qingxin" needed for the medicine search mission appeared next to the rock god statue.
Genshin Impact, launched on September 28, 2020, has accompanied global players for nearly three years, and is another product with a long life cycle under Mihayou. The continuous iteration of high-quality content and the "Genshin Impact" ecology of cross-border integration with other categories of cultural products connect the whole industrial chain of cultural creativity.
At the site of "Genshin Impact Fes", in addition to well-known e-sports hardware brands, computer hosts and other industry partners, catering brands such as Xicha, KFC, Pizzahut, life applications such as Alipay, Metro Metropolis have different forms of linkage, co branded milk tea, digital cultural and creative souvenirs including subway travel rights, etc., which are closely related to the lives of young people. Behind the concept of "everything can be linked", the innovative driving force behind the breaking and integration of digital cultural products is evident.
As the person in charge of miHoYo said, in order for an IP to have lasting vitality, it must have an open content ecosystem and player ecosystem. When a sufficiently restored offline scene is built, true fun will await players to explore, discover, and create. It is believed that visitors coming to the site of "Genshin Impact Fes" from August 10 will have a common aspiration - I'm glad that a Chinese original IP has achieved it.
