Is Zhu Bajie a black pig or a white pig? What is the Mysterious Series of the New "Guide Handbook" of Shanghai Natural History Museum | Books | Shanghai Natural History Museum

Release time:Apr 14, 2024 19:29 PM

Why are butterflies so "flower"? Is Zhu Bajie a black pig or a white pig? Whose child is a tadpole? Just by looking at the book titles, the "Diverse World of Life: Enjoying Nature" series has a fascinating atmosphere.

As the first professional children's publishing house in New China to cater to children and adolescents, the Children's Publishing House has been established for over 70 years and has published numerous high-quality and popular children's books. The old popular science masterpiece "100000 Whys" has accompanied generations of young people's growth. In recent years, children's societies have innovated and taken advantage of the wave of the digital age to continuously launch diverse forms of popular science products. One of them is the "Diverse Life World · Pleasant Reading of Nature" series.

"The Diverse World of Life" is a science popularization brand created by Children's Publishing House for 9 years, with strong assistance from social resources such as the Shanghai Natural History Museum. The brand was initially presented in the form of digital courses and has won the National Digital Publishing Excellence Award. This time, Children's Publishing House has once again teamed up with Shanghai Natural History Museum to launch the brand's first book product, "Joyful Reading of Nature," after more than 2 years of polishing. It includes 6 science popularization books and 6 audio books, and was first released on August 12th at the East Hall in the picture above.


Is Zhu Bajie a black pig or a white pig? What is the Mysterious Series of the New "Guide Handbook" of Shanghai Natural History Museum | Books | Shanghai Natural History Museum

This series of books continues the quality of "diverse life world" boutique publications, with wonderful and interesting contents and novel and elegant binding. The text is derived from the popular science articles launched by the Shanghai Natural History Museum on its official WeChat official account over the years, and selected the best from the best, and then through second creation, careful adaptation, and scientific approval. As Wang Xiaoming, chief editor of this series of books and vice president of the Chinese Natural Science Museum Society, said at the press conference, the Shanghai Natural Science Museum has made remarkable achievements in popular science, especially a large number of high-quality popular science articles launched by its official official account have won the Shanghai Science Popularization Education Innovation Award. The publication of the "diverse life world, pleasing to read nature" series of books is a recreation and re practice on this basis, which has gathered the common efforts of many biologists, researchers and special authors of the museum. It will become a brand new "guidebook" for visitors to visit the Shanghai Museum of Nature.

"Diverse World of Life, Enjoying Nature" selects about 30 science popularization essays from each book. Wang Xiamei, Vice President of Children's Publishing House, recommended the audio book albums of this series, which are all broadcasted and recorded by the "Gold Medal" commentators of the Shanghai Natural History Museum. Even when visiting the museum on-site, it is difficult to "gather" all six explanatory celebrities in the museum at once.

It is understood that "Diverse Life World · Enjoying Nature" has been included in the 2023 Shanghai Key Book Publishing Plan and the 2023 Shanghai Financial Support Fund for Promoting the Development of Cultural and Creative Industries. It has also been recommended on the "Century Good Books" list in July and has become a highly regarded popular science product for children in the summer market.


Is Zhu Bajie a black pig or a white pig? What is the Mysterious Series of the New "Guide Handbook" of Shanghai Natural History Museum | Books | Shanghai Natural History Museum

Executive Editor He Xin Brings Science Popularization Lectures to Young Readers

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey
The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie
Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative
Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition
A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge
Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self