How to create good games? In the AI era, foreigners who love Chinese games have a better impression of China. Enterprises | Esports | The Era

Release time:Apr 14, 2024 11:55 AM

"This year, we distributed and collected 1554 questionnaires to esports users in the United States, Australia, Singapore, Canada, the United Kingdom, Japan, and South Korea. Overall, players' awareness of Chinese gaming esports is positively correlated with their liking for China, and gaming esports players with high liking have a more positive evaluation of China." At the 2023 China International AI Gaming Industry Conference held during ChinaJoy, Li Benqian, Dean of the School of Media and Design at Shanghai Jiao Tong University, shared a survey result: Among overseas audiences' cultural value perception of Chinese gaming esports, the highest ranking is Chinese traditional festival customs, up to 44%, even abstract Chinese philosophical ideas. The value recognition of overseas audiences has also reached 16%.

Gaming talents are the main force in creating high-quality games. How to cultivate gaming talents in the AI era? With the theme of "Embracing AI+, Our Future", experts and scholars from the AI and gaming industry, as well as experts and scholars from hundreds of domestic and foreign universities, have discussed the future development of "AI+gaming" and the cultivation of AI talents. The AI Game Education and Industry Alliance Special Committee was established at the meeting, which will explore the deep integration of academic resources and industry in the future, and build a platform for real-time communication between universities and enterprises. The permanent secretariat of this institution is located in Pudong New Area, and will conduct academic conferences, training and exchanges in Shanghai, Macao and other places thereafter.

"Games are the most important application field of artificial intelligence technology, and artificial intelligence has significant value potential in improving production efficiency, reducing development costs, and enhancing gaming experience. With talent investment and technological progress, the knowledge, technology, and economic benefits of the gaming industry will overflow, driving the rapid development of high-tech enterprises." Ao Ran, Executive Vice Chairman and Secretary General of the China Audio Video and Digital Publishing Association, proposed that promoting the integration of industry, education, and digital reality is not only the mission of the gaming industry, but also a major issue worthy of attention from all sectors of society.

How to create good games? In the AI era, foreigners who love Chinese games have a better impression of China. Enterprises | Esports | The Era

Shu Jinlong, Director of the Shanghai Academic Degrees Office, stated that in June this year, eight national departments issued the "Implementation Plan for Empowering and Enhancing the Integration of Industry and Education in Vocational Education", providing a roadmap and guidance for building industry education integrated enterprises and consolidating the foundation of vocational education development in colleges and universities. Shanghai is one of the first pilot cities for the integration of industry and education in China. Currently, according to policy documents, it is promoting the implementation of industry and education integration projects in various districts and leading enterprises throughout the city.

Pudong is the largest cluster of Internet platform enterprises in Shanghai. Currently, there are about 200 cultural and creative Internet platform enterprises, with a group of leading Internet enterprises represented by games. The total revenue is about 130 billion yuan, accounting for about 1/4 of the city. ChinaJoy has been held multiple times in Pudong, becoming one of the most well-known and influential events in the global digital entertainment industry. At the conference, the Publicity Department of the CPC Pudong New Area Committee released Several Policies and Measures of Pudong New Area to Promote the High Quality Development of Cultural and Creative Internet Platform Industries. According to the policy, cultural and creative Internet platform enterprises settled in Pudong will receive all-round support in capital, talent, office space, business services and other aspects.

Multiple participating companies and universities have also jointly launched the "AIGC Industry and Education Center", which will provide personalized, gamified, and professional training for students, and accelerate the transformation and landing of scientific research achievements.

"Having gone through several transformations from PC games to web games, then to mobile games, and then setting sail to explore gaming+in the gaming industry, the exploration of AI gaming technology and AI talent cultivation is now our new focus." said Xu Renbin, one of the initiators of the AIGC Industry and Education Center and the General Manager of Pok City, AI technology is showing an explosive trend this year, which is even more rapid and intuitive for the gaming industry. On the one hand, AI technology empowers various aspects of the game product lifecycle, such as plot creation, music and sound effects, gameplay logic during the research and development period, user profiling and precise advertising during the release period, as well as data analysis and activity models during the operation period, which can play a good auxiliary role in improving output efficiency, operation quality, and creating high-quality content. On the other hand, games can also provide highly controllable simulation training environments and massive experimental data for AI technology, promoting the progress of AI in technological innovation, application expansion, and cross domain feedback. In the field of "gaming+healthcare", AI technology has been applied to digital medical products to provide assistance in addressing pain points in traditional healthcare. For example, the first gamified digital medical product in the gaming industry to obtain a Class II medical device registration certificate, Happy Vision Planet, released last year, applied AI algorithm visual recognition technology.

"Due to the co driving relationship between games and AI technology, the gaming industry has put forward new requirements for talent's ability dimensions." Xu Renbin revealed that Pok City will co host the 2023 China AI Game Developers Competition with Shanghai Jiao Tong University, recruiting college student game development teams to universities across the country. Through teaching AI game production tools, while helping participating students complete game works, they will further explore and cultivate a new generation of AI game development teams. The organizer will provide free systematic training to help the team complete the competition through practical training, comprehensive support, and precise service methods. Through the "Boosting the Horse and Sending Off the Journey" industry education course, local game companies in Shanghai are expected to help the birth of the new generation of "AI Game Four Dragons".

This conference is supported by the China Association of Audiovisual and Digital Publishing, the Education Guidance Committee of the Ministry of Education for College Animation and Digital Media, and the Shanghai Student Affairs Center. It is jointly organized by the National Computer Basic Education Research Association of Higher Education Institutions and the Propaganda Department of the Pudong New Area Committee. The conference is jointly organized by the China International Game Education and Industry Alliance, the China University Electronic Sports Alliance, the Shanghai Online Game Industry Association, the Shanghai Cultural and Creative Industry Promotion Association, and the Pok City.

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self

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Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home