Hengfu Historical and Cultural Landscape Area has added an esports amusement park | esports | culture
On the evening of June 16th, the INS Renaissance International Esports Music Park located at 109 Yandang Road in Huangpu District officially opened. This is an international esports music commercial complex with a construction area of 20000 square meters, located in the Fuxing Park of the Hengfu Historical and Cultural District, adjacent to the Sinan Mansion. The park will start construction in 2021, with electronic sports as its theme business. Through a series of "cultural tourism+esports", "cultural tourism+music", "cultural tourism+night economy", "cultural tourism+themed activities" and other "cultural tourism+" models, it aims to create a new hot spot for esports consumption.
Honor of Kings professional league match venue
"Previously, our team had successfully built esports commercial complexes such as Chengdu Taikoo Li Quantum Light and Xi'an Xiying Road Quantum Morning. At the same time, we have also invested in construction in South Korea, Malaysia, and Singapore. According to statistics, these esports commercial complexes undertake over 4000 professional competitions every year, including esports projects such as" King of Glory "," Peace Elite "," PlayerUnknown ", and" CrossFire Line "." INS Renaissance Park Chairman Ying Shuling said, "This INS Renaissance Park is a challenging business format for us.". He hopes that this can become an important entertainment scene for young people's offline consumption. "In the future, electronic sports will be the core, radiating and empowering multiple industries such as' food, shopping, entertainment, sports, exhibition, and performance ', and exploring the strong driving ability and economic value of the electronic sports industry."
Cross Fire Professional League Match Scene
On March 20th, at the press conference for the high-quality development of the cultural and tourism service industry in Huangpu District, INS Renaissance Park, along with the Greater World Performance Consumption Cluster Project and the Bund Art Center Project, was illuminated as one of the three new cultural and tourism landmarks in Huangpu District. Huangpu District stated that it will leverage the advantages of scenario economy, rely on various new technologies, promote the development of digital, scenario based, and immersive new formats, lead new consumption of cultural and tourism, create new landmarks of cultural and tourism, and inject new impetus into the development of cultural and tourism service industry with new formats, models, and products.
INS Revival Park will focus on the "experience economy", with consumer experience and emotional value as the core, breaking through traditional business models, updating the active scenes of the "night economy", and aiming to shift from industrial consumption to becoming a new hotspot in esports consumption, cultural consumption, and cultural tourism consumption.
INS Renaissance Park once held the 2022DNF professional league during its trial operation period
"The amusement park and Hero Sports VSPO have reached a strategic cooperation, and during the trial operation period, they have landed in the DNF professional league. Hero Sports VSPO has also used INS Revival · Amusement Park as a long-term competition venue and observation point in Shanghai, and will continue to meet various competition and observation needs here." Ying Shuling told the Liberation Daily Shangguan News reporter that Hero Sports VSPO holds over 4000 e-sports events a year, of which more than 2000 are held in Shanghai.
In his view, Shanghai already has a strong esports atmosphere. "Global esports looks at China, and Chinese esports looks at Shanghai. In 2017, Shanghai proposed to become the 'global esports capital'. In fact, Shanghai has also had a very unique advantage in recent years. Whether it is the entry of a large number of top clubs or the landing of top-level events such as the League of Legends Global Finals, it has proven that the esports atmosphere in Shanghai is second to none. Our own event production business in Shanghai is also almost fully booked."
It is reported that INS Renaissance Park integrates various entertainment forms such as esports, music, leisure and exquisite catering, and will launch various themed activities around esports. At the same time, it will amplify the cultural and consumption elements loved by young people, provide one-stop check-in convenience, fully mobilize the consumption attention and demand of young consumers for nightlife and trendy life, and comprehensively drive the comprehensive consumption and development of cultural and tourism. Ying Shuling said, "Esports has a vibrant vitality and is loved by a large number of young people. We also hope to create a one-stop esports experience destination in the cultural center of Shanghai through INS Revival Park, allowing esports enthusiasts to experience Shanghai's unique cultural atmosphere and create new cultural and tourism consumption scenes after watching a thrilling competition."
