Global Authorization Exhibition · Shanghai Station Appears Clover, Over 1500 IPs Gather on Site Brands | Bread | Global

Release time:Apr 14, 2024 00:09 AM

The 2022 Global Authorization Market Report released by the International Authorization Industry Association shows that global authorized goods and services sales increased to $315.5 billion in 2021, surpassing the $300 billion mark, an increase of 7.75% from $292.8 billion in 2019. In 2014, this figure was only $241.5 billion, and within seven years, retail revenue from authorized goods and services surged by 30.6%.

The official introduction of the "Bread Superman" IP

Against the backdrop of sustained development and breakthroughs in the global licensing market, the Chinese licensing market has also been pressed to accelerate. To promote the development of China's authorized industry chain, from June 28th to 30th, the Global Authorized Exhibition · Shanghai Station made its debut at the National Convention and Exhibition Center. The exhibition scale reached 35000 square meters, an increase of 37% compared to 2021. Over 300 authorized industry renowned enterprises, including Warner, IMG, Alibaba Fish, Bandai, Xinchuanghua, Aofei, Huaqiang Fante, Yongsheng Animation, Bona, Tencent, Deying, 52Toys, TopCity, etc., gathered at the scene with over 1500 IPs, including Doraemon, Trisolarans, Harry Potter, Honor of Kings, Bears, Chinese Fantasy Tales, British Museum, Dragon Ball, Fat Tiger, Luo Tianyi, SpongeBob SquarePants, Antenna Baby, etc.

Global Authorization Exhibition · Shanghai Station Appears Clover, Over 1500 IPs Gather on Site Brands | Bread | Global

Global Authorization Exhibition - Shanghai Station Live

Due to the inherent traffic of IP co branding, it is easy to quickly gain popularity, attracting the attention of the main force in China's new consumer market, Generation Z. "Many brands choose to cooperate with IP authorization to bring more topics and exposure to their products, enhance brand promotion effect and brand value," the organizer told reporters.

In the exhibition area of Chinese virtual singer Luo Tianyi, there are not only figurines and dolls designed based on Luo Tianyi's image, but also daily necessities such as shoulder bags and mouse pads. According to the relevant person in charge, Luo Tianyi has over ten million core fans and has also appeared on large TV New Year's Eve galas and other stages. "Luo Tianyi has been in the industry for 10 years and has cooperated with many brands. This year, he will upgrade his virtual singer technology, and his multiple AI products are committed to popularizing his creations. In addition, he also hopes to incorporate his unique UGC culture to achieve more resonance among different circles."

Global Authorization Exhibition - Shanghai Station Live

Shanghai Enterprise Xinchuanghua, founded in 2002, currently acts as the agent of many internationally renowned animation IPs, such as Altman series, famous detective Conan, Hatsune Miku, New Century Evangelist, masked knight series, Inuyasha, etc. At the 2023 Brand Conference and Bread Superman Brand Launch held the day before, the company announced the official introduction of the well-known Japanese IP "Bread Superman".

"The 'Bread Superman' picture book was released in 1973 and has been around for a full 50 years. In 1988, the Bread Superman animation was aired and now has over 1600 episodes and 2300 characters. Its product licensing has also celebrated its 30th anniversary. According to Rika Kataoka, the copyright representative of Bread Superman Japan, this IP has been firmly at the forefront of authorized IP for preschool children in Japan for many years. It not only has picture books, toys, but also many daily necessities such as clothes and food." The original author, Song Yanase, had a great wish before his death to let people all over the world know Bread Superman. ". Sun Jian, General Manager of Xinchuanghua, sighed that this IP company has been waiting for 13 years since 2010 and will launch numerous authorized products around "Bread Superman" in the future.

Global Authorization Exhibition · Shanghai Station Attracting Numerous Visitors

It is not just anime and game IPs seeking cooperation at the exhibition site. The reporter saw at the China Film Festival that the previously popular movie "Wandering Earth 2" brought many peripheral products, such as earth shaped popcorn and MOSS shaped building blocks. "The concept of camping has been very popular recently, and we also have camping water cups, blankets, frisbees, etc. authorized by the IP of" Wandering Earth 2 "." Booth manager Wu Yuetan introduced that participating in the authorized exhibition also wants to find cooperation opportunities for the upcoming new movie. "Director Chen Kaige's" Volunteer Army "is expected to be released on National Day, and the IP is currently under development. It will be launched simultaneously with the movie's release in the future."

In addition, on the first day of the authorization exhibition, the China Authorization Industry Award was presented on the same day. The award aims to encourage innovative, pioneering, and enterprising licensors, franchisees, authorized agents, retailers, and other enterprises and teams in the Chinese authorization industry, and promote communication and development in the authorization industry. This year's award attracted 450 participating projects, with 82 projects successfully shortlisted. On site events such as authorization industry forums and brand promotion events will also be held.

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self

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