Foreign players exclaim: Great! Where Does MiHoYo's Confidence Come from, Songs Singed Only in Chinese Review | Enterprise | Amazing

"The one who can defeat miHoYo is still miHoYo." The player's comment refers to the new game "Collapse: Starry Sky Railway" launched by Shanghai company miHoYo this year. This game topped the list of free applications in Apple Store in 113 countries and regions in the world on the day of its pre download, and topped the list of revenue from going to sea in the second month after it was launched.

On July 19th, the summer version of "Crash: Starry Railroad" titled "Immortal Ruins with Ends" was released. This update is the climax of the long-awaited Chinese style world fairy boat "Luofu" by players. On the day of the version update, it topped the best-selling charts in multiple countries, including China, and within 10 minutes of the update, it made it to Twitter's hot search in Japan.

It is worth mentioning that in the new version of the plot performance, the "Dragon King Opening the Sea" animation and the Chinese song "Water Dragon Song" have received attention and praise from players around the world. The animation "Dragon King opens the sea" showcases the magnificent scene of the sea being divided into two by the "Dragon King", reminiscent of classic traditional cultural images such as "Dragon Palace Treasure Exploration" in "Liu Yi's Biography" and "Zhang Yu Boils the Sea". On the day of its launch on Bilibili, "Water Dragon Song" topped the top three rankings. The song is only sung in Chinese and has not been released in a multilingual version. However, it is also popular among players in major global markets such as Japan and the United States.

Some overseas players left comments saying "Chinese is a beautiful language, this song is fantastic", while others directly expressed "I'm glad they didn't change the lyrics to English or other languages".

Find "the next Genshin Impact"

"Three years after the launch of Genshin Impact, Mihayou has a new masterpiece," observed people in the game industry.

The fourth generation flagship product, Genshin Impact, launched at the end of September 2020, has transformed Mihayou from a "waist enterprise" to a "head enterprise". Whether it is the exquisite picture quality of the game, the adventure of the open world, or the publicity of Chinese traditional culture represented by the Goddess Cleave, the "phenomenal level" of Genshin Impact transcends the boundaries of a game.

The Genshin Impact IP, which has been launched for nearly three years, has a strong influence. In August, Genshin Impact FES, the first large-scale offline event, will be held in Shanghai.

In December 2011, three graduate students from Shanghai Jiao Tong University, Cai Haoyu, Liu Wei, and Luo Yuhao, who claimed to be "tech otaku," received an interest free loan of 100000 yuan from the Shanghai Science and Technology Entrepreneurship Center to establish miHoYou. In the following 11 years, MiHoYo developed three generations of products around the IP of "Crash", and the 2016 release of "Crash 3" still maintained its popularity.

As a sequel to MiHoYo's "Start" series, "Crash: The Starry Railroad" has received much attention. This is a brand new 3D turn based strategy RPG game that follows the worldview framework of the Collapse series and extends it to tell a new story.

"All aspects are solid, with high quality, a lot of content, no complicated thinking, and relatively restrained payment." A senior player of Genshin Impact told reporters that compared with Genshin Impact, "Xingqiu Railway" is a relatively lightweight game, especially its automatic mode, which is easy and pleasant to play. He would also recommend novice game players to try and experience, and feel "what is Miha Tour".

With the increase of works, the concepts of "main game" and "side game" are now popular among gamers. "Side game" generally means "low cost, casual gameplay, and low investment demand". In the observation of Gao Chengzhi, Vice President of Investment at Game Trigger, the confident "adventurous" miHoYo invested a considerable amount of research and development and promotion costs in "Star Dome Railway", and gained a large number of non core players with the high quality of the game, becoming a new stable long-term group.

It can be seen that although Genshin Impact and Xingqiong Railway are two different games, they both have significant Miha tour characteristics, of which quality is the most important.

Transforming traditional culture into a "people-oriented meme"

The main plot of the immortal boat "Luofu" in "Collapse: Starry Sky Railway" is closely related to traditional Chinese culture. Mythologies such as building wood and immortality medicine are used in ancient books such as "Shan Hai Jing" and "Huai Nan Zi". The characters in the story go from yearning for immortality to making the world a "immortal boat" to "Chang'e regretting stealing spiritual medicine", realizing the disaster brought by immortality and then abandoning it. The plot contains strong traditional Chinese philosophical speculation.

Some players feel that "Xingqiong Railway" creatively combines traditional culture and science fiction elements to create a world with unique insights. For example, the game features terms or concepts from traditional classics such as Xingcha, Di Ting, and Shi Wangsi. The design of the skill bird rack resembles a bronze divine tree relic unearthed from Sanxingdui, while the place names of Huixinggang and Liuyundu are derived from Tang poetry "The Milky Way turns back to the stars at night, and the flowing clouds in Yinpu learn the sound of water".

Not only the Chinese song "Water Dragon Song", many players feel that "Star Dome Railway" is full of cultural memes that may only be understood by Chinese people. Journalists are also attracted to these interesting memes while experiencing the game. For example, in the game, you can buy or pick up many books. "Ji Changle Tian Ye You" is a travel story with ancient language and a faint philosophical thought at the end. Its author "Huaimin" is taken from Su Shi's friend Zhang Huaimin. Su Shi's "Ji Chengtian Temple Night Tour" uses the phrase "Huaimin also hasn't slept" as an internet meme among young people.

For example, on July 21st, the latest activity task of "Collapse: Starry Sky Railway" was launched, "The Tale of storytelling". Under the guidance of a storyteller, players "add fuel and vinegar" to their adventure stories and create storytelling. After passing the level, they can obtain a chapter written in the form of a chapter called "The Legend of Pioneering Heroes". The choice of words and sentences, such as "The Laughing of the Heroes" and "Another Mischievous Battle without a Table", make people laugh heartily.

If we can say that Genshin Impact has redefined the traditional culture under the world view of different worlds, these cultural symbols are more directly used in the way of stems on the immortal boat of the "Star Dome Railway", making young players feel more intimate. Player Ka Jiali said that "memes" are very suitable for spreading culture. "In a sense, idioms and allusions are not memes of traditional culture. Being able to form memes indicates that these contents have their own uniqueness and natural dissemination properties."

Cultivate players who love and understand Chinese culture

However, the dense cultural memes put higher demands on the translation of game texts, especially in the short term, to be digested by overseas players, which cannot be said to be another adventure of miHoYo.

Bilibili UP host "Hot Spring Eggs Don't Want Hot Springs" has produced an interpretation video, raising the question: Can foreigners get the memes in "Star Iron"? He analyzed that in the "Star Dome Railway", the "Fairy Boat" story accounted for a large proportion, with strong Chinese elements, and Miha Tour was intentional. "Because Miha Tour players have a high degree of overlap, both at home and abroad. If Genshin Impact is an attempt to export culture, on the basis of Genshin Impact, Xingtie will further cultivate players who love Chinese culture and understand Chinese culture."

"Collapse: Starry Sky Railway" has released the popular character Luo Zha's "Immortal Boat Lecture Hall - An Authentic Immortal Boat Idiom that Even Foreigners can Learn". The three episodes of the video imitated the conversation format in English classrooms, explaining the meanings and usage of three common sayings: "Seeing is better than hearing", "Light etiquette and heavy affection", and "Respectfulness is better than obeying orders", and "popularizing" the use of Chinese humble words and the cultural connotations behind them. The two characters in the conversation are named Gray and Han Xiaoming, using the meme from the English textbook "Li Lei and Han Meimei". Gray is a "foreigner", and Luo Cha solemnly imitates the accent of foreigners speaking Chinese, which reminds many Chinese netizens of how they worked hard to learn English when they were young. In the comment section, some foreign netizens expressed that "it is very useful for us who have not studied in China" and "it may be a bit simple for others, but it is just right for me, after all, these words used to rely on guessing".

Previously, the overseas live broadcast of the 1.1 version of Collapse: Star Dome Railway was delayed, and a large number of overseas players swarmed into Station B to chew the "raw meat" of the Chinese live broadcast. There were also netizens who knew Chinese to help "simultaneous interpreting".

Perhaps this is the cultural meme that breaks through barriers to dissemination. In the interpretation video of "Hot Springs Eggs Don't Want Hot Springs", there were barrage comments from many netizens - "We can learn Japanese and European and American memes, foreigners can do it too, come on!" "True output doesn't require a steep drop in difficulty" "Confidence, this is our cultural output, with excellent quality and cultural heritage. Truly interested audiences will naturally take the initiative to understand"

There is a barrage that goes like this: used to tell our stories in "your language", now it is telling our stories in "our language". It's both an attempt and confidence.