Expanding National Moments, Film Services Launch "Shanghai Initiative": Spreading the Experience of the Yangtze River Delta Wuxi | Shooting | Experience

Release time:Apr 13, 2024 21:24 PM

How to continuously improve the level of film and television production services, so that good production teams are willing to come and shoot with peace of mind? The "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" led by Shanghai Film and Television Production Service Agency has achieved remarkable results at the 25th Shanghai International Film Festival after three years of efficient operation and experience accumulation. At the same time, the alliance also joined forces with some domestic provincial and municipal filming service institutions and centers to jointly launch the "Shanghai Initiative", calling on various regions to build a "set of film and television filming service system", build a "film and television shooting information cloud platform", form a "set of film and television shooting location growth mechanisms", and substantially promote the common prosperity and development of the film and television industry.

In August 2020, Shanghai Film and Television Production Service Agency and the first batch of 17 film and television shooting bases in the Yangtze River Delta jointly announced the establishment of the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" at the 23rd Shanghai International Film Festival, which will transfer standardized, standardized, and internationalized Shanghai film and television service experience to the film and television industry in the Yangtze River Delta region. During the 25th Shanghai International Film Festival, the alliance made another significant move: on June 10th, the working conference of the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" was held in Shanghai. Yu Zhiqing, Secretary General of the Yangtze River Delta Film and Television Shooting Base Cooperation Alliance, introduced: "Since the establishment of the Yangtze River Delta Film and Television Shooting Base Cooperation Alliance, the alliance has fully leveraged the regional advantages of the Yangtze River Delta region in the past three years, achieved fruitful results through joint construction, win-win cooperation, and exchange. The three prominent achievements include: strengthening communication among various film and television bases, inviting alliance members to participate in major exhibitions, bridging the landing and production of film and television projects, and continuously promoting the unique services and resource advantages of film and television bases;"; Conduct thorough research and visits, share experiences, and create a coordinated development pattern with unique characteristics to address shortcomings and bottlenecks in industrial development; The alliance continues to expand its film and television shooting resources in the Yangtze River Delta, providing diverse and three-dimensional scene support for film and television projects and production teams, helping to innovate and break through film and television works in terms of themes, stories, and genres, and promoting culture, tourism, and rural revitalization construction.

It is worth mentioning that, in addition to the "Guidelines for Film and Television Shooting in the Yangtze River Delta" released during the previous Shanghai International Film Festival, as the secretariat of the Yangtze River Delta Film and Television Shooting Base Cooperation Alliance, Shanghai Film and Television Production Service Institutions shared their experience in improving the film and television production service system with more than 30 cities in China at the "Promotion of Domestic Film and Television Production Service Mechanism Construction Press Conference" jointly organized by the China Film Foundation, the China Film Producers Association, and the China Film Cooperation Production Company.

Members of the alliance in Jiangsu and Zhejiang also shared their experiences. As a representative of shooting service organizations, the Wuxi Film and Television Shooting Management Service Center, established in 2021, has provided various collaborative filming services for nearly 30 film and television dramas and large-scale variety shows in the past three years, and has issued more than 50 relevant assistance letters for scene surveys or shooting. Ling Luwei, the person in charge of the center, revealed that "in addition to assisting with project shooting, the service center collects and summarizes various shooting resources, designs and formulates the" Wuxi Film and Television Co shooting Service Guide ", which compiles well-known venues, landmark buildings, public places, etc. in Wuxi into a book for easy access by personnel from all parties, and develops a preliminary understanding of the entire city of Wuxi."

Expanding National Moments, Film Services Launch "Shanghai Initiative": Spreading the Experience of the Yangtze River Delta Wuxi | Shooting | Experience

As a representative of the filming base, Wang Chengmei from Zhejiang Hengdian Film and Television City said, "We have set up a 400 national unified service hotline, providing 24-hour service 7 times, with a focus on handling film and television shooting related needs and business inquiries, complaints and feedback, service suggestions, and other issues. Service has no time limit, and service has no distance limit."

Over the years, Shanghai's experience in film and television production services has gradually spread, bringing experience to sister provinces and cities, helping different cities discover fresh filming locations and improve film and television production services. The more than three years of practice of the Yangtze River Delta Film and Television Shooting Base Cooperation Alliance further proves that the standardized, standardized, and international film and television shooting service system is worth promoting and has great potential.

Jiang Min, a representative of Taining County in Fujian Province, introduced that after learning from the experience of film and television production services in Shanghai and the Yangtze River Delta, the county has also established a county film and television industry development service center, developed the first film and television public service platform in mountainous counties in the province, and introduced the first film and television cultural industry support measures in mountainous counties in Fujian Province. Fujian Province has also identified Taining, Xiamen, and Pingtan as the three key film and television bases in Fujian Province, and has been rated as the "National Designated Film and Television Shooting Site". "Next, we will continue to learn and draw on the advanced experience and practices of film and television development in the Yangtze River Delta region, vigorously implement the strategy of differentiated development of film and television, and make every effort to build a nationally renowned film and television shooting base, a gathering place for the creation of graduation works of film and television university students, short videos, and Production gathering place, red themed film and television shooting gathering place

In the view of the attending delegates, in order to further stimulate the industry's potential and enhance market vitality, it is necessary to expand the "circle of friends", connect with more provinces and cities, institutions, enterprises, and film and television service platforms, and form an organic linkage between regional characteristics and the film and television industry chain.

At the meeting, the Yangtze River Delta Film and Television Shooting Base Cooperation Alliance released the "Proposal for the Linkage Mechanism of Film and Television Shooting Services", calling on local film and television service units, film and television shooting bases, and shooting locations to build a "set of film and television shooting service system", build a "film and television shooting information cloud platform", and form a "growth mechanism for a set of film and television shooting locations". With a high standard, industrialized, and clustered film and television shooting service linkage mechanism as the core, it promotes the scientific and coordinated development, rational allocation and operation of film and television shooting service units, film and television shooting bases, and shooting locations.

The Proposal for the Linkage Mechanism of Film and Television Production Services emphasizes the significance of information sharing, striving to fully connect with target groups such as film and television enterprises and production teams through information platforms, achieve refined management, and avoid homogeneous and vicious competition. At the same time, it is expected to explore the establishment of a comprehensive analysis and reporting mechanism for film and television bases, a classification and grading mechanism for film and television bases, and a consultation mechanism for film and television shooting scenes, among other full process service systems in the future, so that film and television crews can have more evidence to follow when searching for filming locations.

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