Embracing the "People's Festivals" at Home, the 28th Shanghai Television Festival opened on the 19th, China | Television Festival | Festivals
The 25th Shanghai International Film Festival has just won the Golden Jubilee Award, and the magnolia is also fragrant. On June 19th, the 28th Shanghai Television Festival will kick off. The two-year film solicitation has attracted nearly 1900 television works from 49 countries and regions across five continents for this year's TV Festival; The list of "Best Chinese TV Drama" has reached an unprecedented 22, doubling compared to the past. The change in quantity reflects the excellent quality of TV dramas in the past two years.
Shanghai TV Festival shortlisted TV drama poster
"I am very honored, very grateful, and very looking forward to it." Hu Zhifeng, Chairman of the judging committee for the White Magnolia Award TV drama category and film and television scholar, described the upcoming TV festival journey with three "very" words. This is not only the expectation of the judges, but also the expectation of actors, television professionals, and audiences.
The vigorous vitality of traditional culture
The 28th Shanghai TV Festival includes five major sections: opening ceremony, TV market, Magnolia Forum, "Magnolia Fragrance" screening and guiding activities for the benefit of the people, and "Magnolia Blossoming" award ceremony. The opening ceremony with the theme of "Yulan Xinghui" will launch the "the Belt and Road" program exchange, aiming to strengthen the media exchange of countries along the "the Belt and Road" and promote the exchange of excellent TV programs. The White Magnolia Forum, with the theme of "Magnolia Dialogue," focuses on the new changes in the international communication environment, bringing together guests from home and abroad to discuss and exchange new trends, channels, and models of Chinese stories going global in a full media environment. In addition to Chinese and foreign judges gathering in Shanghai to select the Magnolia Award, multiple activities will also be dedicated to building a better service industry window and promoting higher quality international cooperation.
As an industry benchmark, who can win the "Magnolia Award" means that the industry and audience highly recognize the series. Hu Zhifeng sighed that this year's Magnolia Awards is a highly difficult evaluation with a collection of high-quality works. "From the perspective of the creative landscape of Chinese TV dramas in the past two years, there has been a surge of outstanding works, with a large number of outstanding works standing out and dazzling. Whether it is in the major theme category, realism or other types of creation, it can be said that a hundred flowers are blooming and exciting."
Throughout the list of nominees for the Magnolia Award, realistic creation as a whole has shown distinct characteristics of greater sharpness of the times, greater spiritual depth, and greater breadth of life. The high-quality development of Chinese TV dramas has become the new normal. Many works, such as "The Great Battle," "Meritorious Achievements," "The Ideal Shines Over China," "Beyond," and "The Great Exam," closely follow major events and hot topics of the times, such as the 100th anniversary of the founding of the Communist Party of China, the Beijing Winter Olympics, the 20th National Congress of the Communist Party of China, and the 14th Five Year Plan. They adhere to reflecting the big theme with small incisions, and present the beautiful process of the people's increasing sense of gain, happiness, security, and pride in a three-dimensional manner. The World, adapted from the award-winning work of Mao Dun Literature Award, was nominated for 9 nominations, including the best Chinese TV play, the best director, the best screenwriter, the best actor, the best actress, the best supporting role, the best supporting role, the best photography, and the best art. This is the "two-way rush" of serious literature and TV drama.
The TV series "The World" leads with 9 nominations
Not only that, the theme of ancient costumes is shifting from emptiness to reality, demonstrating the vigorous vitality of traditional culture. "The Wind Rises in Longxi", with the turbulent and eerie atmosphere of the Three Kingdoms period as the narrative background, "Dream of China Record" created based on Guan Hanqing's Yuan Dynasty drama "Zhao Pan'er's Wind and Moon Saves the Dust", and "The Long River of the World" based on a water control story during the Kangxi period are all nominated for the Best Chinese Television Drama. These works actively attempt to observe and express history from a modern perspective, providing audiences with a sample of contemporary society. In addition to TV dramas, many domestic animated films also attempt to break through the theme of "tradition" and tell innovative Chinese stories. "Chinese Strange Tales" is based on traditional Chinese supernatural themes and consists of eight independent stories rooted in Chinese traditional culture. It depicts a world with strong Chinese imagination for the audience and was nominated for the animation unit of this year's TV Festival.
Shanghai TV Festival nominated TV drama "Dream of China Record"
Shanghai TV Festival nominated TV drama "The Wind Rises in Longxi"
The nominated work for the animation unit is "Chinese Strange Tales"
The nominated work for the animation unit is "The Bad People in the Painting World"
In addition, for the first time, the Shanghai Television Festival has included the entire section of online audiovisual content in the selection scope of the Magnolia Award. By optimizing and adjusting the collection scope of award works, it responds to the trend changes of industry development.
People's festivals with warmth
Television is a popular art, and the Shanghai Television Festival is also a festival belonging to the general public.
This year, the "Magnolia Fragrance" screening and appreciation activity of the Shanghai TV Festival focuses on creating a "TV festival at the doorstep". In cooperation with the Shanghai Mass Art Museum and other cultural venues in 16 districts of the city, including the China Art Palace, PSA Shanghai Museum of Contemporary Art, and Jinchao Lane 8, more than 30 nominated works or popular registered works for the Magnolia Award will be displayed, with different themes such as "Light of China", "Extreme Charm", and "Power of Life". Some performances will also be conducted in the form of audience meetings, with live program guidance by the production team or critics. The activity is combined with urban renewal, using the classic way of "watching TV" to expand the "social aesthetic education" in the "small and beautiful" new space for performing arts at the doorstep of ordinary people. In addition to offline screening for the benefit of the people, the online Yulan excellent TV program exhibition will be based on the local TV channels in Shanghai, and will work together with the "the Belt and Road" audio-visual program exhibition activities to expand to many cities in China, while the exhibition channels will expand to the Internet to create an all media display platform.
Poster for shortlisted work "The Road to Life"
As a part of the television market, the Excellent Shanghai TV Drama Poster Exhibition will make its debut at the Shanghai Exhibition Center, focusing on 50 representative works of excellent Shanghai TV dramas from the past decade, exploring new directions in television creation from point to surface. This year, the TV market with the theme of "Yulan Vision" will also invite film and television production companies, broadcasting platforms, shooting bases, post production companies, Internet platforms, etc. to participate in the exhibition. The exhibitors cover the entire film and television industry chain, with a total exhibition area of nearly 13000 square meters. A series of activities promoting Chinese stories going abroad will be held on-site, bringing together various film and television companies to use television programs as carriers, with a focus on telling Chinese stories well, and innovating to promote international communication.
The nominated work for the animation unit is "Dali Temple Diary"
The "2023 Shanghai Best Film and Television Location" selection event held at the Shanghai Television Festival combines good places at home with good scenes from film and television works, unlocking a colorful urban experience through the infectious power of film and television works. During the TV festival, the final selection of the top ten best filming locations in Shanghai will be released, and the most promising filming locations will be selected.
