"Chinese Fantasy Tales" - "Little Pig Demon" walks on the runway with a new movie, Shanghai Cinema unveils its new logo IP | Shanghai | Chinese Fantasy Tales

Release time:Apr 13, 2024 21:04 PM

At the press conference on June 8th, Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, and Chairman of Shanghai Film Group, unveiled the new brand logo of Shanghai Cinema - "SHO".

On the eve of the opening of the Shanghai International Film Festival, the main venue, Shanghai Cinema, officially kicked off with a new SHO brand launch and a SHO Future · Maritime Forum. Huluwa made her debut in the "Digital Sky Team", and the big movies "Chinese Fantasy Tales" and "Summer of the Little Monster" launched their official announcement in the film IP universe... In the future, Shanghai Cinema SHO will focus on creating the preferred place for premieres, premieres, and premieres, as well as the source of artistic innovation in Shanghai and even China.

Cultural and technological new creativity runway show

In the lobby of Shanghai Cinema on the first floor, the newly built T-stage stands out. As the hottest IP of Shanghai Film Festival this year, "Chinese Fantasy Tales" kicked off its "runway show" that day. In Hall 0, as the "storyboard" sounded, Wang Jianer opened the 3D giant sky above in the most familiar way for filmmakers. A scroll of paintings slowly opened, and popular IP images from "Chinese Tales" jumped out one after another from the mountain peaks and clouds, congratulating "Shanghai Cinema, revitalized and opened".

Chen Liaoyu, the chief director of "Chinese Fantasy Tales", and Yu Shui, the director of "Summer of Little Monsters", stepped onto the runway on behalf of the creators and audience to "urge updates" on new IP trends. "Chinese Fantasy Tales can definitely be arranged!" Seeing the colorful colors of "Chinese Fantasy Tales" appearing on the sky as the "opening show", Chen Liaoyu couldn't help but think of the first time he came to the newly completed Shanghai Cinema to participate in the Shanghai International Animation and Film Festival when he was still in college 30 years ago. "At that time, I stood here as a student, and this year as a creator, I was very moved and excited to see my work fortunate enough to reopen as a cinema."

With Wang Jian'er's decisive decision, the big films "Chinese Fantasy Tales" and "Summer of Little Monsters" were announced to be launched. Bilibili Vice President Zhang Shengyan responded on site, "continuing to support" Chinese Fantasy Tales ".".

Chen Liaoyu revealed that "Chinese Fantasy Tales", like the first season, continues to adhere to the Chinese characteristics and diverse innovation in creation, but the difference is that it will increase personal identity thinking based on observing reality. "How people perceive their own identity, the relationship between people and their families, and society, are all questions that audiences often think about and confuse." Chinese Fantasy Tales "not only provides cultural, aesthetic, and stylistic innovation and aesthetic value, but more importantly, it hopes that after watching the film, everyone can have thoughts and resonance with real life and the present. Regardless of the technology used in animation, the core concern is always people and their emotions."

"The movie version of 'The Summer of the Little Monster' is not yet a good spoiler," Yu Shui brought a video showcasing the movie, from which some movie clues can be found. In the video, the little pig demon had a long dream, in which he left Langlang Mountain and ventured into the world outside the mountain with his good friends.

The celebrities who walked onto the runway that day were not just "little pig monsters". The Hulu Brothers "Digital Sky Team" made a stunning appearance on the sky. Seeing the seven Huluwa brothers shining with AI images, they challenged a live street dance troupe with "awkward dance". Du Hua, the founder and CEO of Lehua Entertainment, who was sitting on the runway watching the show, couldn't help but take out his phone to shoot and applaud their performance.

"The combination of AI and classic IP has transformed classic IP into a digital person with both a sense of technology and fashion - Huluwa will once again become a friend of contemporary young people." When discussing the original intention of making Huluwa digital person and entering digital entertainment, Wang Jianer said that Shanghai Film has been thinking about how to bring back the youth of Shanghai Film's classic animation IP and create new value. The current booming AIGC technology has created new opportunities for empowering new life in Chinese animation.

Shanghai Film Studio is also seeking a brand new runway in the collision of sound and AIGC. Shanghai Film Translation Factory, Himalaya, and Shanghai Film Co., Ltd. will collaborate to establish Shanghai Xishang Meitiao Technology and Culture Co., Ltd. Through the incubation of sound exploration big IP, we will establish the standard of "emotional language expression combining human and AI". The first original work, "Magic City Fantasy Tale," will make its debut in the new release.

"The Legend of Magic City" collects the voices of old artists from the translation factory and modern language artists, and integrates the developed intelligent human voice through modulation; The expression of sound and emotion in the work was completed by Liu Feng, the director of Shanghai Film Translation Factory, using AI technology to achieve timbre conversion - translating sounds from Yesenia, Zoro, Kung Fu Panda, etc., achieving a new dialogue that transcends time and space.

Collecting cutting-edge projects for "technology+art" nationwide

The "little pig demon" leaving Langlang Mountain is very active. With the help of AIGC, he also ventured into the "SHO Future · Maritime Forum -2023 'Film and Television+' Industry Conference" after the release event, discussing with roundtable guests "what kind of new world will be opened when IP meets AIGC".

Xie Jin, the late film artist of Shanghai Film Studio, spoke out in the opening speech of the forum as a "digital person", expressing the voices of both the filmmakers and the filmmakers. On the occasion of the 100th anniversary of Director Xie Jin's birth, in the newly upgraded Shanghai Cinema, Director Xie Jin hopes that everyone can "take another step forward in the direction of technological innovation". He firmly believes that "technology can become a powerful support for great works".

At the forum jointly organized by Shanghai Film Co., Ltd. and Daily Economic News, as the market entity for the development of Shanghai Film's big IP, Shanghai Film Yuan, on behalf of Shanghai Film Group, jointly launched an "IP+business" cooperation with CITIC Publishing Group, OUTPUT, PANO, NIO Times, PICO, 49 Games, Senbao Building Block AREA-X, and NetEase Games, exploring new perspectives on national aesthetics in the AIGC era. At the same time, the "Art Element Plan" of Shanghai Film Yuan will be launched, and creators and artists from the "Chinese Strange Tales" series will continuously enrich the vitality of IP creation and secondary creation.

The exploration of "IP+" by Shangying will also go global. Shanghai Film Corporation announced that it will collaborate with the organizing committee of the China US Film Festival and Warner Bros. Exploration Group to launch a "venture capital unit" at the 19th China US Film Festival. Shanghai Film will serve as the co organizer of the 19th China US Film Festival, jointly exploring the international agency business of IP and promoting the joint distribution of domestic and foreign film and television works. The International Film Club created by Shanghai Film Studio will also invite the Organizing Committee of the China US Film Festival to join, attracting more outstanding international filmmakers to jointly build a space for film co creation, and allowing Chinese stories and IPs carrying Chinese aesthetics to move towards a broader world.

As early as 2021, Wang Jianer stated that the era of film and television listed companies relying on single box office revenue has passed, and cinemas need to find new roles and positioning. In June 2023, at the newly launched Shanghai Cinema, he officially announced that the "Cultural and Creative+Science and Technology Innovation" accelerator program will be jointly launched by the Shanghai Film Art Center and the Shanghai Film New Vision Fund. Over the next three years, he will invest 300 million yuan to support the incubation and landing of cutting-edge technology projects in the cultural industry, with a focus on innovative enterprises in the upstream and downstream of the cultural industry chain, including cutting-edge technologies such as AIGC, big data, web3.0, VR/AR/MR, and the "Metaverse", as well as innovative experience scenarios that integrate technology and IP.

As an important carrier of this plan, Shanghai Cinema will create a "SHO Future Roadshow Show" and regularly organize activities such as SHO roadshows, industry summit forums, and industry closed-door meetings to graft financial capital and industrial application scenarios of Shanghai Film Group into high-quality projects, empowering the digital upgrading of industries with cutting-edge technologies. SHO Future Roadshow Show will be soliciting cutting-edge projects in "technology+art" nationwide, and all roadshow projects are expected to receive investment from the New Vision Fund Accelerator Program.

30 years ago, Shanghai Cinema was born as the main venue for the first Shanghai International Film Festival; Over the past 30 years, she has witnessed the flourishing development of Chinese cinema; Now, Shanghai Cinema has made a comeback under the brand identity of SHO. Wang Jianer sighed, "After 30 years of hard work and rejuvenation, Shanghai Cinema has deeply rooted in film and served audiences with the same original intention. Now, the new era Shanghai Cinema we are building is a movie premiere, art premiere, and brand premiere that can satisfy the people's satisfaction and satisfy their beautiful aspirations. We firmly believe that the future of Shanghai Cinema will be the birthplace of the original intention, craftsmanship, openness, and innovative strategies of global filmmakers."

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Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

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