Are you willing to work as a "one day store manager" at a bookstore?, Shanghai Gate in the Midsummer | Bookstore | Shanghai
On the warm yellow wooden door of Guyi Road in Xuhui District, the white words "2040 Bookstore" are concise and clear. Recently, the adjusted and upgraded "2040 Bookstore" has officially opened. This brand of book selection bookstore, located under the Guomai Culture Building of the publishing institution, has quietly risen to the second highest praise list of bookstores in Xuhui District and the sixth highest in Shanghai.
2040 Bookstore is located along the street in the western district of the West Coast Creative Park, and appears to have a different temperament among the numerous home and building material stores in the surrounding area. Jiang Yue, the permanent store manager and main person in charge of 2040 Bookstore, said that as a selected bookstore, "2040" means "choose one from a thousand miles", which means selecting 1000 books out of the 2.04 million types of books in the annual book market. When choosing to list books, three factors are mainly considered - "whether it has been verified over time", "whether it has been widely recognized by the general public readers", and "whether it has irreplaceable content value in the field".
The reason why Jiang Yue is a "permanent store manager" is due to a special system of the bookstore - readers only need to submit application reasons to have the opportunity to become the "daily store manager" of the bookstore, and have the right to operate and use the bookstore on the same day. The "One Day Store Manager" was originally an internal system aimed at Guomai employees, hoping that frontline book workers could have close communication with readers in real offline reading scenarios. With the advancement and deepening of planning, the event is open to all readers who love books, and now this fixed system is open to the whole society.
"At that time, we were hesitant about whether to fully open up," Jiang Yue said. From personnel management, training, book loss rate, and additional risks, "one day store manager" may not be the best choice for business. "People who love reading may have dreams of opening bookstores, and we still decided to achieve such dreams for readers."
Since the opening of the "One Day Store Manager" activity, there have been numerous applicants, especially after the comprehensive renovation and upgrading of the bookstore this year, the number of reservations has doubled. As of now, more than 600 people have served as "one day store managers" at 2040 Bookstore.
In addition to book management, 2040 Bookstore constantly tries to connect readers through various means such as drama, talk shows, book clubs, singing and playing events, and industry closed door meetings. In May of this year, the bookstore collaborated with the theater to hold a drama salon, inviting actor Feng Juegang, who played "Boss Yuan" in the exclusive version of "Secret Love in Peach Blossom Spring," to immerse himself in the dreamy world of "classic contemporary Chinese drama" with readers through script reading. Dramatic body salons such as "Invisible City" and "Book Performance Plan" are held on stage, allowing readers and actors to jointly "perform the book".
As summer approaches, many bookstores in Shanghai invite readers to become "one day store managers" through various forms of activities, bringing bookstores closer to readers. The Duoyun Academy · Dishui Lake Store, located on the banks of Dishui Lake, has launched a "Small Store Manager Training Camp" for young readers. Young readers can team up to experience a day of working in a bookstore and learn how to make bookstore specialty drinks.
Guo Wenwei, the owner of Luming Bookstore, has realized his dream of becoming another community bookstore. In June, the new "Love Yue Bookstore" located on Chunquan Road in Pudong New Area opened. Guo Wenwei hopes that enthusiastic community residents can take care of the bookstore together with him, making it a warm small stronghold in the community and a dance platform for everyone. The one day store manager activity previously launched by the bookstore has also been upgraded, and the "one day store manager" responsible for the daily work of the bookstore can also receive a portion of the day's revenue as encouragement. Guo Wenwei said that with the help of the "One Day Store Manager", he has more time and energy to invest in the thinking and planning of bookstore operations. "The" One Day Store Manager "is a long-term activity, and we hope that through this activity, more readers and bookstores will intersect, and there will be more interaction between people."
