A free cup of coffee with the "first little beauty in Shanghai", coming to Shanghai next month, China | Shanghai | Coffee
To offer the first cup of coffee upon arrival to citizens and tourists arriving in Shanghai, allowing them to experience the first small beauty of coming to Shanghai. On August 19th, the launch of the "Little Beautiful" China Tour Shanghai Station and the Shanghai Promotion of Cultural Consumption Series Activities were held at the Shanghai Cultural Square. At the meeting, it was revealed that starting from September, the Municipal Council for the Promotion of Culture, CCB Life, and the Propaganda Department of the Minhang District Committee will continue to carry out a coffee delivery activity for citizens and tourists arriving in Shanghai at the Hongqiao Comprehensive Hub for six months, transforming a cup of coffee into the "first little beauty of Shanghai".
"Little Beautiful China Tour" is a large-scale integrated media program jointly created by China Central Television Central Video and China Construction Bank Construction Bank Life, designing exclusive beautiful life lines in seven major cities in China. The Shanghai station chooses coffee as the main theme, with CCTV hosts and celebrity celebrities conducting a live bus tour of the city, visiting coffee shops with red historical characteristics, city landmarks such as People's Park, sharing urban memories about Shanghai, completing a unique one-day check-in guide for Shanghai, and showcasing the beautiful life of Shanghai as an international cultural metropolis.
The Shanghai branch of China Construction Bank released several measures on site to promote cultural consumption in Shanghai, including launching "Shanying Loan" in the cultural and creative industry, creating the "Cultural Shanghai" special area of the CCB Life APP, fully opening up the points payment channel for cultural consumption merchants, and distributing various cultural scene coupons, contributing financial strength to the development of urban culture. To practice cultural consumption and feed back cultural public welfare, the Shanghai Soong Ching Ling Foundation will collaborate with Shanghai Senyu Cultural Media Co., Ltd., one of the initiators of the "Coffee Always Warm Coffee Public Welfare" special fund, to donate rainbow desks to primary schools in mountainous areas of Yunnan. In the future, the Shanghai Soong Ching Ling Foundation will also establish a cultural consumption synchronous public welfare donation mechanism with the CCB Life APP, allowing more enterprises and cultural consumers to participate in cultural public welfare activities.
![A free cup of coffee with the "first little beauty in Shanghai", coming to Shanghai next month, China | Shanghai | Coffee](https://a5qu.com/upload/images/c1c9372732b45395419ecc96fe1f194c.jpeg)
According to Xiaohongshu's "Insight Report on" A Better Life ", notes on topics related to" A Better Life "have accumulated over 2 billion views on the platform, with coffee, home furnishings, and sports becoming the most popular keywords in diverse scenarios of a better life. The launch of the "Little Beautiful" China Tour Shanghai Station and the promotion of cultural consumption in Shanghai series of activities have continuously increased investment in the cultural consumption market, improved Shanghai's cultural resource allocation capacity, attracted more cultural market entities to take root in Shanghai, and created a beautiful atmosphere for citizens to watch movies, enjoy dramas, watch cultural exhibitions, visit art exhibitions, amusement parks, taste bookstores, and drink coffee.