Is this really Nanjing Road? A full second dimension rushes towards you
At New World City, Conan fans relived the highlights of "Detective Conan" and experienced the thrilling moments of solving cases in person; at New World Daimaru Department Store, families experienced a 1:1 real International Space Station scene; at THEBO34 Immersive Digital Art Interpretation Center at No. 558 Nanjing East Road, the first original city IP series "Chasing Lights" also attracted many fans to explore the historical changes of Nanjing Road in Shanghai...
Recently, a number of new art and technology integration projects, such as VR interactive experiences and digital art performances, have been launched in the Nanjing East Road business district, creating a new cultural and tourism consumption scene and bringing new experiences to consumers when visiting Nanjing Road.
"There is only one truth!" This famous line from "Detective Conan" that has been serialized for 30 years awakens the memories of fans at the "Famous Lines Corridor" check-in point; the mysterious "Gate of Truth" can unlock random backgrounds and freeze unique moments; and in the "M27 Exhibition Area", the exclusive script of the latest theatrical version is a feast for the eyes of Conan fans, who stop to watch.
The "Detective Conan 30th Anniversary Exhibition" currently being held in New World City is its first exhibition in mainland China and an important attempt by New World City to create a diversified business, travel and cultural experience.
This exhibition not only reproduces the content and scenes of the original Japanese exhibition at a 1:1 ratio, but also provides the most comprehensive, in-depth and vertical analysis of the content of the work on the 30th anniversary of the birth of "Detective Conan", and also adds unique domestic exhibition content.
Among them, the six chapter display areas start from six themes and conduct in-depth analysis of the works; the ENDING theater area is an original video screening room, playing every wonderful moment; Mr. Aoyama's studio area reproduces the original author's studio scene 1:1, sharing his creative journey... The limited peripheral area is a large number of Japanese imported original exhibition limited peripherals and Conan 30th Anniversary Exhibition domestic limited products to satisfy fans' preferences.
The person in charge of New World City said that "Detective Conan" conveys a series of values such as justice, friendship, and growth, which resonates with the audience and triggers thinking. This animation work has generated widespread and positive responses in society. It is hoped that through such activities, the "Z generation" circle can be further unlocked, the ecological chain of New World City can be enriched and improved, and fresh power can be injected into the transformation and development of traditional department stores.
At New World Daimaru Department Store, "The Infinite" XR space immersion exhibition shows visitors space scenes 400 kilometers away from the earth through a new way of blending art and technology.
"Infinite" XR Space Immersion Exhibition
Put on the head-mounted display equipment, under the guidance of the star navigator, pass through the space portal, and step into the real space scene. In the 1:1 restored International Space Station, you can follow real astronauts to learn how to live and work in a zero-gravity environment, such as catching floating food with your mouth, or having a 360-degree vertical rotation hug with your astronaut companions... You can also walk out of the bustling space station and quietly look out at the quiet universe outside the cabin.
What's interesting is that the scene that the experiencer sees is random, just like opening a blind box. The experiencer will see many light balls in the space world. By tapping the light balls, they will enter the space station or the universe. Because the content behind each light ball is different, the scenes seen by different experiencers may also be different.
Project leader tells about the integration of digital innovation and traditional business ecology
Opposite Century Square on Nanjing East Road, THEBO34 Immersive Digital Art Performance Center is located at No. 558 Nanjing East Road. The poster of the light and shadow drama "City of Lights" erected at the gate has attracted many tourists to stop.
"Chasing Lights" is an original play based on Nanjing East Road. It uses light and shadow, real-life dance and interaction to interpret the changes of Nanjing East Road from the opening of Shanghai to the present. At the scene, many foreign tourists showed great interest in the play and bought tickets to watch it.
Huang Wei, the person in charge of THEBO34, told reporters that considering that most tourists encounter the show by chance and do not come for a purpose, they may not have enough time to watch it, so the organizers divided the one-hour "City of Chasing Lights" into two short plays. Each short play tells two independent stories of the times and is controlled at about 30 minutes. Tourists can only buy a ticket for the short play to watch it. Interestingly, some tourists will come back later to watch the whole play after watching a short play.
In August this year, a borderless immersive digital entertainment feast was also staged on Nanjing Road Pedestrian Street. In the 2024G-Power Digital Entertainment Festival and the 4th Nanjing Road Pedestrian Street E-sports Carnival, well-known games, Chinese-style animation, and digital IPs were richly interactive, virtual competitive events were held offline, cultural performances were staged one after another, trendy sports were shocking, and brand joint launches were held...
During the Olympic Games, the organizers integrated rich contents such as well-known IP art and display interaction, citizen basketball festival, AI digital human band, CSPL Youth Street Dance Championship, Volkswagen Simulated RV Race, and cultural and creative market, creating a rich digital entertainment festival experience for citizens and tourists with "competitions every week and activities every day". Using the latest VR, AR, and holographic technologies, participants can feel the integration of technology and entertainment in every corner of Nanjing Road Pedestrian Street.
The Volkswagen Touring Car Simulator, a leading racing competition hosted by the Automobile and Motorcycle Sports Management Center of the State Sports General Administration, showcases the high-tech driving experience to citizens and tourists. At the same time, the addition of popular game IPs such as "Honor of Kings", "League of Legends" and "Zero Zone" also adds infinite charm to the carnival.
During the Chinese Valentine's Day, the popular game "Happy Match" brought the Chinese romantic Chinese Valentine's Day to its fullest and made a creative display for the first time on site; the mobile card game "Go! Cookie Man: Kingdom" will join hands with the famous film and television IP "Empresses in the Palace" to release the Chinese style Chinese Valentine's Day special peripherals for the first time, spreading romance in the event.
Guangming teamed up with "Outside the World" to carry out a joint Chinese style art display; the huge game art display jointly created by "Idol Dream Festival" and Pringles was also slowly unfolded along Nanjing Road Pedestrian Street.
The person in charge of the carnival said that this carnival has expanded dozens of times in terms of projects, venue area, number of IPs, and activity forms compared to previous ones. From e-sports events to cultural performances to virtual competitions, each event is carefully planned to ensure that consumers will have a continuous and rich entertainment experience with a rich and diverse arrangement of events and activities.
As the "heart, window, and business card" of Shanghai, Huangpu District will fully attract the attention of domestic and foreign tourists by hosting such large-scale events, further enhance the overall business atmosphere and cultural tourism perception, enhance the region's international reputation and attractiveness, and promote the region to become the "first stop" for more domestic and foreign tourists to visit Shanghai.
