Has it entered the NextLevel? , Huaihai Road store
Walking on Huaihai Road, you can see the atmosphere of people queuing up to buy fresh meat mooncakes and pickles, as well as the fashion sense of big brand new stores emerging. This inclusive temperament is the charm of the century-old Huaihai Road. At present, the Huaihai Middle Road business district is further expanding the consumer market through various trendy activities while exploring the cultural heritage and unique charm.
In accordance with the requirements of the "Three-Year Action Plan for Improving the Capacity of Shanghai's Business Districts", the Huaihai Middle Road business district is moving towards a "more humanistic, more futuristic, and more integrated" direction, building an elegant and fashionable commercial district with global influence. Through weekly activities and monthly consumption promotions, it will bring trend-setting new consumption supplies, new scenes, and new experiences to tourists at home and abroad, providing strong support for Shanghai to build a global new product launch site and a new highland for global consumer trends.
On September 13, i.tblueblock's Shanghai flagship store opened in Xintiandi Plaza, and BEAMS' first independent store in Shanghai opened simultaneously, presenting a fashion feast with a vast space of nearly 3,000 square meters and first-released limited products.
After the comprehensive brand upgrade of the first and second floors, Xintiandi Plaza has broadened the boundaries of Shanghai Xintiandi's trendy retail formats. Nearly 50 new cutting-edge trendy brands will be added to the entire area, including KANGOL, FREDPERRY, DANTON, etc., fully covering the global fashion forefront. The new store design combines the "Shanghai style and Shanghai sentiment" with the trendy temperament of Xintiandi, and creates a traditional and modern shopping environment by drawing on the deep layout of Shikumen and alleys and the brick and wood texture of industrial plants.
On Huaihai Road, trendy brands are constantly emerging. This year, MASONPRINCE opened its first store in Shanghai; GentleMonster's flagship store was renovated and re-opened, fully upgraded to the future retail space of HAUSHANGHAI; Sony completed the upgrade and renewal of its brand store, providing consumers with an immersive atmosphere, diversified products and interactive services.
MASONPRINCE first store in Shanghai
Standing on Huaihai Middle Road and looking from afar, the entire Baroque building where MP's first store in Shanghai is located has a heavy historical charm. Walking into the store, consumers seem to have stepped into a surrealist fantasy. Special installations such as flames, swimming pools, fountains, and big boots make this place a benchmark for immersive commercial spaces that young people love.
The first store in Shanghai is located on Huaihai Road. Zhou Qiulin, the founder and manager of MP, said: "We want to create a new landmark 'attraction' to express the brand's understanding of fashion to more people, and let the world hear the voice of Chinese fashion through Shanghai, the fashion capital."
Adhering to the concept of "classless fashion collective", the unique style and tonality of retro future makes MP an original fashion brand that cannot be defined. And its price is relatively affordable, attracting people of all ages to check in.
At Sony's Huaihai Road flagship store, with the hot release of Black Myth: Wukong, the slim version of the optical drive PS5 that comes with the game has also been very popular. Since the release of Black Myth: Wukong on August 20, PS5 sales have been hot and in short supply. "At the same time, PS5 has also driven the demand for gaming TVs among many players," the clerk told reporters.
At the National Local Specialty Food Market in Shanghai, there are long queues at the pickle window as usual. In addition to these loyal local customers, on August 9 this year, the day when the time-honored brand theme flight was released, passengers who took the time-honored brand theme flight FM9452 from Kunming to Shanghai came here with their boarding passes to receive time-honored brand souvenirs. This souvenir includes national local specialties, Lao Dachang, Xu Zhongdao, Ha's and other brand products. Among them, the "Pei Li Pickle 7-Day Plan" of national local specialties includes time-honored brand pickles of different flavors such as appetizer radish, sesame mustard, bamboo shoots, delicious cauliflower, etc., which meet the different needs of the week and are popular with passengers.
This is one of the activities of the Shanghai Summer International Consumer Season, "Enjoy the Summer in Huaihai", jointly launched by Huaihai Group and China Eastern Airlines. The activities also include boarding pass shopping benefits, stewardesses taking you to play around Huaihai Road, flight-themed time-honored brands outdoor flash mobs, and the release of time-honored brand-themed flights, and other innovative and recognizable marketing activities. By creating a world-class consumer destination that integrates business, travel, culture and entertainment, the communication and influence of the Huaihai Road business district are continuously enhanced.
At present, the boarding pass exchange store discount activity launched by Huaihai Group and China Eastern Airlines is still continuing. Consumers can enjoy special discounts such as instant discounts, discounts, and gifts for exclusive stores of China Eastern Airlines by using China Eastern Airlines boarding passes for entering Shanghai at participating merchants in the Huaihai Middle Road business district. At the same time, if you spend more than 500 yuan at participating merchants on Huaihai Road, you can receive China Eastern Airlines ticket red envelope coupons online with your consumption receipt, and you can directly deduct 50-100 yuan from the ticket price when purchasing domestic, international and regional tickets actually carried by China Eastern Airlines/Shanghai Airlines on China Eastern Airlines' official website, China Eastern Airlines App, WeChat/Alipay applet.
In addition, the exciting activities on Huaihai Middle Road will cover multiple holiday periods such as the Mid-Autumn Festival and the National Day Golden Week, and will continue until mid-to-late October.
In order to connect online and offline channels, Huaihai Group established Shanghai Chaobu Huaihai Trading Development Co., Ltd., launched the Douyin "Chaobu Huaihai Famous Products Selection" live broadcast store, upgraded and optimized the "Chaobu Huaihai" WeChat applet platform, and integrated 144 product resources from 6 brands under the group. By leveraging the platform's advantages and expanding sales channels, it has brought a new interactive experience to traditional consumption of time-honored brands and laid a solid foundation for the digital transformation of the Huaihai Road business district.
This summer, Xintiandi also brought a number of immersive music shows, including "BrassBand Marching Brass", "BossaNova·Shanghai Summer", "DancingSculpture" and "Summer Wonderful Music-Jufu Choir Flash Mob", of which "BrassBand Marching Brass" and "DancingSculpture" were performed for the first time.
The performance combines music, dance with the city and architecture, bringing music to the public in the latest way, integrating music, dance and other arts with life, business and tourist hotspots, allowing citizens and tourists to feel the international, inclusive and friendly nature of Shanghai culture while drinking coffee or shopping.
It is reported that since the establishment of the "Huaihai Red" Huaihai Road Business District Party Building Joint Conference Platform, all member units have always been guided by the strategic goal of creating an elegant and fashionable world-class business district, working together for win-win cooperation, and launched a series of measures to promote consumption and stabilize growth, continuously stimulating new momentum for economic development. In the first half of this year, Huaihai Road initially formed a good effect of promoting consumption through overall marketing in the business district. From January to June, the sales of monitored outlets along Huaihai Road increased by 8% year-on-year.
